Avvio provides a Key Account Management team for each client comprising of a dedicated revenue development team with a dedicated revenue manager and online marketing account manager and also ancillary online marketing staff working on your account on your behalf.
Our primary focus is to ensure that your online revenue is optimized. To do this we concentrate on:-
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Increasing your conversion rate.
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Increasing traffic to your site.
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Working in collaboration with each client to ensure best practices are being adhered to.
Service Level Agreement includes the following:
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Scheduled calls to discuss revenue and traffic KPI’s-reviewing progress for month to date focusing on: - Revenue, traffic, average booking value, conversion rate,rate effectiveness and availability effectiveness.
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Constant contact with client to touch base to understand if there are any issues/what can be done to continue to maximize revenue.
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Weekly review of Offers and website revenue generating functions to ensure maximum effectiveness.
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Daily monitoring and optimization of all PPC campaigns across Google, Yahoo and MSN.
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Monthly SEO work-ensuring that all content is continuously being refined.
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Quarterly scheduling of e-campaigns and associated themes.
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Weekly review of offers and website revenue generating functions to ensure maximum effectiveness.
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Monthly review of affiliate performance and sourcing of new affiliates to ensure that this channel of revenue is maximized.
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Monthly link building & directory registrations.
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Publication and Distribution of Monthly Revenue report giving visibility on all KPI’s, and website visibility.
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Quarterly Business Review to be conducted in Client location or Avvio offices on an alternate basis to review all key elements of business.
The Key focus of your online marketing manager is to increase the level of traffic to each hotel website.
This is achieved by:
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Setting Goals & Traffic Targets for each property.
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Search Engine Optimisation (SEO) - This is a process which improves your organic rankings. Through reviewing your website's source code, site architecture and content we take steps to ensure your website features in the natural results of search engines.
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Pay Per Click (PPC) - As part of your PPC management we track each booking made as a result of the PPC campaign so that we can monitor Return on Investment.
