Convert 5.0 on Avvio, is intelligence in hotel booking engine technology and its newest feature Sense a revolution in active customer engagement have been short listed in the Innovation category in this year’s IIA Net Visionary Awards. The Awards now in their 13th year are the only online awards run and voted on by the internet industry in Ireland.

Sense, was the brainchild of Avvio’s Co-Founder Frank Reeves. Frank says, “The web is now personal and each user expects a more enhanced experience. We are in an environment where users want to feel ‘It’s all about them’. They aren’t searching for hotels but searching for the right hotel for their needs. Sense increases customer engagement by instantly personalizing a client’s hotel website for each unique visitor.”

Doonbeg Lodge, a five star luxury golf resort was one of the early adopters of Sense on Convert 5.0 technology and have seen an incredible increase in their conversions since its implementation. Ray Kearney, Doonbeg’s Marketing Manager says “Avvio Sense on Convert 5.0 gives us the capacity to deliver targeted offers to our customer based on their search phrase, their location and the time of year they are looking to book. Sense allows us to be very targeted in our website advertising to customers. There is no doubt that the modern online customer wants their information pushed to them and they want it to be specific to their needs. Sense allows us to do just that, post the launch of Sense on Convert 5.0 we have seen some incredible conversion results and vastly improved booking levels.”

The winner will be announce at a gala ceremony on the 30th September. XXX
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