Avvio helps relaunch HSMAI Ireland

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Posted by Karen Rafferty on: 2015-06-05 09:49:00Avvio  |  HSMAI Europe  |  HSMAI Ireland

With the support of our team here at Avvio, HSMAI has decided to revitalise its presence in Ireland, now organised by HSMAI Europe, and assisted by a national advisory board, which is headed by Windward Management's Stephen Williams.

Ingunn Hofseth, President and CEO of HSMAI Europe, explained that: "Ireland had its very own HSMAI chapter - HSMAI Ireland - covering the Republic of Ireland and Northern Ireland not many years ago. Activities sadly dwindled during the tough economic climate, despite a solid core of key people still eager to be involved with HSMAI Europe. This time around the Irish activities will be held under HSMAI Europe's direction instead and assisted by the new HSMAI Europe Irish National Advisory Board." Ingunn is really pleased that Stephen Williams and Alex Gibson, who both played key roles as Chairs in the former HSMAI Ireland chapter, are on board again now.

The HSMAI Europe Irish National Advisory Board currently constitutes:

  • Stephen Williams, Group Sales & Marketing, Windward Management, Chair
  • Alex Gibson, Assistant Head of School, School of Hospitality Management and Tourism, Dublin Institute of Technology
  • Karen Rafferty, Marketing Manager, Avvio
  • Cyril Mc Aree, Editor, Hotel & Restaurant Times

hsmai ireland - avvio - booking engine provider

Photo caption: Cyril Mc Aree, Editor Hotel & Restaurant Times, Alex Gibson, Assistant Head of School (Acting), School of Hospitality Management and Tourism, Dublin Institute of Technology, Frank Reeves, Founder and CEO, Avvio, Stephen Williams, Group Sales & Marketing, Windward Management (Chair), Karen Rafferty, Marketing Manager Avvio, and Ingunn Hofseth, President and CEO, HSMAI Europe, at the recent Dublin meeting founding the HSMAI Europe Irish National Advisory Board.

We were delighted to hear Ingunn Hofseth say that the assistance of Frank Reeves and the team at Avvio has been instrumental in getting the Irish activities back up and running. Our team at Avvio have built up a very strong relationship with the HSMAI Europe team over the past couple of years and were delighted to help bring this initiative to life.

"We’re thrilled to help HSMAI Europe expand their activities to the Irish market. As the leading booking platform provider, we assist our clients every day in the provision of supporting revenue-drive and digital marketing services. Being able to bring a greater level of skills, insights and case sharing to our clients is always our ambition." said Frank, “We’re intrinsically focused on helping hotels grow their direct channel to boost revenues and significantly impact the bottom line. The association makes sense for us and the HSMAI Europe team are like-minded people, and therefore a real pleasure to work with. The association provides the hotel and travel professionals with the tools and expertise to fuel sales, inspire marketing and optimise revenue. We believe Avvio can play a key role by way of knowledge and experience sharing.”

From our experience of working with HSMAI Europe, the organisation is genuinely committed to running informative and practical events, where their members can take away usable ideas and engage in worthwhile initiatives growing business. They run a Revenue Management Certification and are soon to launch a Digital Marketing Certification to continuously train their members in up-to-date methodologies and best practices. HSMAI liaise and work with Industry experts who have a depth of experience to ensure the content and programme they deliver follows best-in-class practice while being realistic, achievable and yet always looking to the future.

Stephen Williams, Sales and Marketing Director at Windward Management and new Chair of the HSMAI Ireland Advisory Board said “I am delighted to Chair the HSMAI Europe Irish National Advisory Board. With the assistance of HSMAI Europe we are looking at developing a range of exciting educational programmes in the coming months, which will initially focus on Revenue Management and Digital Marketing for the hospitality industry throughout Ireland.” He continued: “HSMAI has a long tradition of delivering quality and relevant seminars to the industry and I would encourage those involved in the hospitality sector to support our initiatives and assist us with delivering the relevant training and mentoring needed to cater to the future educational requirements of the industry.”

HSMAI Europe will host its first Irish national conference in Dublin, at the Gresham Hotel on Wednesday 16 September, focusing on Technology and Revenue Optimisation.



Keep up-to-date with trends in travel technology from Avvio! Read our post about TripConnect™ Instant Booking here.

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