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ASHFORD CASTLEWeb: Using programs such as Flash, CSS and Javascript, we changed a flat, static website to a fully functional Interactive one with 3D tours and Video Footage. A "Best Rate Guarantee" was introduced on the site along with comprehensive Search Engine optimisation - boosting Search Engine Rankings. With this, we launched a Pay Per Click Campaign to combat Mirror Marketing (i.e. 3rd Party Sites Ads appearing when specific property is searched for by name). Revenue: Over a one year period, an aggressive revenue target was set - the aim of which was to double the revenue achieved in the previous 12 months. This was met and exceeded at the end of that year. |