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<title>Avvio latest news and updates</title>
<link>http://www.avvio.com/news-and-events.html</link>
<description>Online marketing and technology news for Hoteliers</description>
<language>en</language>
<image>
	<title>Avvio latest news and updates</title>
	<link>http://www.avvio.com/news</link>
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	<item>
		<title>New partnership with leading upsell technology provider, Nor1</title>
		<pubDate>Fri, 20 Jul 2012 10:57:00 +0000</pubDate>
		<link>http://www.avvio.com/news/avvio-nor1.html</link>
		<description>
		<![CDATA[
		 Avvio is pleased to announce its new partnership with SiteMinder and its commitment to integrate SiteMinder&rsquo;s leading distribution platform, Room Distribution Exchange (RDX) technology into Convert 5.
		<a href="news/avvio-nor1.html"> &gt;&gt; </a> 
		]]>
		</description>
		<author>Avvio</author>
		<category>Partnerships</category>
	</item>

	<item>
		<title>New partnership with SiteMinder to deliver a seamless online distribution for hotels. </title>
		<pubDate>Thu, 19 Jul 2012 10:00:00 +0000</pubDate>
		<link>http://www.avvio.com/news/partnership-with-SiteMinder.html</link>
		<description>
		<![CDATA[
		 Avvio is pleased to announce its new partnership with SiteMinder and its commitment to integrate SiteMinder&rsquo;s leading distribution platform, Room Distribution Exchange (RDX) technology into Convert 5.
		<a href="news/partnership-with-SiteMinder.html"> &gt;&gt; </a> 
		]]>
		</description>
		<author>Avvio</author>
		<category>Partnerships</category>
	</item>

	<item>
		<title>Avvio offer: UK HSMAI Certified Revenue Management Course</title>
		<pubDate>Wed, 20 Jun 2012 15:47:00 +0000</pubDate>
		<link>http://www.avvio.com/news/institute-of-hospitality-event.html</link>
		<description>
		<![CDATA[
		 Avvio is delighted to announce that Brian Reeves, CEO, will be speaking at the Institute of Hospitality&rsquo;s Regional Management Briefing on the 5th July 2012, hosted at the renown Southlodge, Brighton.
		<a href="news/institute-of-hospitality-event.html"> &gt;&gt; </a> 
		]]>
		</description>
		<author>Avvio</author>
		<category>Events</category>
	</item>

	<item>
		<title>Avvio offer: UK HSMAI Certified Revenue Management Course</title>
		<pubDate>Wed, 20 Jun 2012 14:53:00 +0000</pubDate>
		<link>http://www.avvio.com/news/revenue-management-course.html</link>
		<description>
		<![CDATA[
		Avvio is pleased to announce a special offer for UK clients considering studying revenue management. Avvio clients considering studying revenue management can benefit from a reduced course price of &pound;300.00+ from &pound;395.00+VAT for units 1&amp;2 of the HSMAI Certified Revenue Management Course...
		<a href="news/revenue-management-course.html"> &gt;&gt; </a> 
		]]>
		</description>
		<author>Avvio</author>
		<category>Training</category>
	</item>

	<item>
		<title>Avvio Diploma in Digital Marketing</title>
		<pubDate>Fri, 04 May 2012 18:28:00 +0000</pubDate>
		<link>http://www.avvio.com/news/avvio-diploma-in-digital-marketing.html</link>
		<description>
		<![CDATA[
		A new course aimed at helping hotels to market their facilities through digital media platforms was announced today by Avvio, Ireland&rsquo;s leading internet business solutions provider for the hospitality industry.
		<a href="news/avvio-diploma-in-digital-marketing.html"> &gt;&gt; </a> 
		]]>
		</description>
		<author>Avvio</author>
		<category>Training</category>
	</item>

		<item>
		<title>HSMAI New York invites Avvio CEO, Brian Reeves, to present at the event &quot;Driving traffic: How hotels drive revenue to their website&quot;</title>
		<pubDate>Mon, 30 Apr 2012 14:10:00 +0000</pubDate>
		<link>http://www.avvio.com/news/HSMAI-event.html</link>
		<description>
		<![CDATA[
		Avvio&rsquo;s is pleased to announce that Brian Reeves, CEO, has been invited to present alongside leading digital agencies HeBS and Wihp at the HSMAI event, &lsquo;Directing traffic: How hotels drive revenue to their website.&rsquo;
		<a href="news/HSMAI-event.html"> &gt;&gt; </a> 
		]]>
		</description>
		<author>Avvio</author>
		<category>Events</category>
	</item>

	<item>
		<title>Free Webinar: Light a fire under your social media performance</title>
		<pubDate>Wed, 29 Feb 2012 11:30:00 +0000</pubDate>
		<link>http://www.avvio.com/news/free-webinar-light-a-fire-under-your-social-media-performance.html</link>
		<description>
		<![CDATA[
		This month&rsquo;s free online seminar will help you focus on the networks producing the best results, provide you with key metrics to measure your success and templates for benchmarking your social media presence against your competitive set.
		<a href="news/free-webinar-light-a-fire-under-your-social-media-performance.html"> &gt;&gt; </a> 
		]]>
		</description>
		<author>Michelle Conaghan</author>
		<category>Webinars</category>
	</item>

	<item>
		<title>Hotel Marketing Strategies Conference, Las Vegas</title>
		<pubDate>Thu, 2 Feb 2012 17:35:00 +0000</pubDate>
		<link>http://www.avvio.com/news/avvio-and-nevada-hotel-and-lodging-association-partner-to-conduct-sales-and-marketing-strategies-conference-in-las-vegas.html</link>
		<description>
		<![CDATA[
		AVVIO and Nevada Hotel and Lodging Association Partner to Conduct Sales and Marketing Strategies Conference in Las Vegas.
		<a href="news/avvio-and-nevada-hotel-and-lodging-association-partner-to-conduct-sales-and-marketing-strategies-conference-in-las-vegas.html"> &gt;&gt; </a> 
		]]>
		</description>
		<author>Avvio Team</author>
		<category>Events</category>
	</item>

	<item>
		<title>Avvio Tripadvisor program</title>
		<pubDate>Mon, 12 Dec 2011 14:25:00 +0000</pubDate>
		<link>http://www.avvio.com/news/avvio-tripadvisor-program.html</link>
		<description>
		<![CDATA[
		Avvio is one of the first online marketing agencies in the hospitality arena to partner with TripAdvisor and promote the &lsquo;book hotel direct&rsquo; option from within the &lsquo;Show prices&rsquo; section.
		<a href="news/avvio-tripadvisor-program.html"> &gt;&gt; </a> 
		]]>
		</description>
		<author>Avvio Team</author>
		<category>Programs</category>
	</item>

	<item>
		<title>Are we paying enough attention to online reviews?</title>
		<pubDate>Fri, 25 Nov 2011 22:42:00 +0000</pubDate>
		<link>http://www.avvio.com/news/are-we-paying-enough-attention-to-online-reviews.html</link>
		<description>
		<![CDATA[
		How much revenue is being lost through lack of online reputation management? In a recent Avvio seminar, guest presenter Josiah Mackenzie, provided compelling insights into the impact online reputation management has on hotel revenue. Josiah was eager to emphasize that this stems back to the delivery of excellent customer service.
		<a href="news/are-we-paying-enough-attention-to-online-reviews.html"> &gt;&gt; </a> 
		]]>
		</description>
		<author>Michelle Conaghan</author>
		<category>Online Reviews</category>
	</item>

	<item>
		<title>10 Point checklist for your Facebook page</title>
		<pubDate>Fri, 25 Nov 2011 21:40:00 +0000</pubDate>
		<link>http://www.avvio.com/news/10-point-checklist-for-your-facebook-page.html</link>
		<description>
		<![CDATA[
		Customizing your url is easy and will take less than thirty seconds. Once your username is confirmed on Facebook you will receive a vanity url, which can be used on your email signature, business cards and offline print material. This will make it easier for your customers to find you on Facebook.
		<a href="news/10-point-checklist-for-your-facebook-page.html"> &gt;&gt; </a> 
		]]>
		</description>
		<author>Michelle Conaghan</author>
		<category>Facebook</category>
	</item>

	<item>
		<title>Social Media: What to measure? It&#8217;s right there in front of you.</title>
		<pubDate>Fri, 25 Nov 2011 19:00:00 +0000</pubDate>
		<link>http://www.avvio.com/news/social-media-what-to-measure.html</link>
		<description>
		<![CDATA[
		According to a Hubspot survey of marketeers in 2011, this was the year of measurement and return on investment from social media. I disagree, as I believe the return has always been there. The challenge was that we did not know how to set out and measure our desired outcomes.
		<a href="news/social-media-what-to-measure.html"> &gt;&gt; </a> 
		]]>
		</description>
		<author>Michelle Conaghan</author>
		<category>Social Media</category>
	</item>

	<item>
		<title>Take a fresh look at your email marketing </title>
		<pubDate>Fri, 25 Nov 2011 17:00:00 +0000</pubDate>
		<link>http://www.avvio.com/news/take-a-fresh-look-at-your-email-marketing.html</link>
		<description>
		<![CDATA[
		Database marketing and E-campaigns still remain vital tools within  the marketing mix. In our recent webinar, &lsquo;A Masterclass in Email Marketing&rsquo;, we covered topics from improving your database to getting the most from your design. 
        Two key points made throughout the seminar were the amplification of possibilities within Social integration and the additional return on investment you can expect from further testing. 
		<a href="news/take-a-fresh-look-at-your-email-marketing.html"> &gt;&gt; </a> 
		]]>
		</description>
		<author>Michelle Conaghan</author>
		<category>Email Marketing</category>
	</item>

	<item>
		<title>Google plus for Businesses Launches</title>
		<pubDate>Fri, 25 Nov 2011 14:00:00 +0000</pubDate>
		<link>http://www.avvio.com/news/google-plus-for-businesses-launches.html</link>
		<description>
		<![CDATA[
		Google announced the launch of Google+ for businesses on the 7th of November. This collection of tools and products will help hotels get closer to their customers. At the heart of this is Google+ Pages, your hotels&#8217; identity on Google+.
		This article explains how to get started on Google+ and offers a few of the ways that Google+ could help hotels make lasting connections online with their customers.  
		<a href="news/google-plus-for-businesses-launches.html"> &gt;&gt; </a> 
		]]>
		</description>
		<author>Cara Callaghan</author>
		<category>Google plus</category>
	</item>
	
	<item>
		<title>Hotels and Social Media: trends, obstacles and 2012</title>
		<pubDate>Mon, 27 Oct 2011 09:00:00 +0000</pubDate>
		<link>http://www.avvio.com/news/hotels-and-social-media-trends-obstacles-and-2012.html</link>
		<description>
		<![CDATA[
		Social media is now impacting on search, and competition within the social space has just become more intense with the arrival of Google Plus. So what is 2012 going to look like? And what trends and obstacles will our industry face?
		As marketeers, we need to understand the social media landscape, decide which platforms are best to focus our efforts on, measure our achievements to date and put a strategy in place for the future.  
		<a href="news/hotels-and-social-media-trends-obstacles-and-2012.html"> &gt;&gt; </a> 
		]]>
		</description>
		<author>Michelle Conaghan</author>
		<category>Social Media</category>
	</item>
	
	<item>
		<title>Free Webinar: Josiah MacKenzie on Hotel Reputation Management</title>
		<pubDate>Mon, 24 Oct 2011 09:00:00 +0000</pubDate>
		<link>http://www.avvio.com/news/free-webinar-josiah-mackenzie-on-hotel-reputation-management.html</link>
		<description>
		<![CDATA[
		The impact of online reviews and user-generated content has significantly impacted the travel industry, and it has never been more important to monitor and manage your reputation online. The hospitality industry needs to adjust the way they do business in order to benefit from this trend.
		In our next online seminar we will cover a range of topics related to running an effective reputation management program for your hotels. We hope you will be able to join us.  
		<a href="news/free-webinar-josiah-mackenzie-on-hotel-reputation-management.html"> &gt;&gt; </a> 
		]]>
		</description>
		<author>Avvio training</author>
		<category>Webinars</category>
	</item>
	
	<item>
		<title>Get to grips with the recent update to Google Analytics</title>
		<pubDate>Mon, 17 Oct 2011 09:00:00 +0000</pubDate>
		<link>http://www.avvio.com/news/get-to-grips-with-the-recent-update-to-google-analytics.html</link>
		<description>
		<![CDATA[
		The latest version of Google Analytics has some additional reporting and updates which will benefit your hotel. While the old Google Analytic's reports are still available to you, the new version should now be the default when you log into your account.
		So if you haven't already had a chance to familiarize yourself with the new features, now would be a good time to.  
		<a href="news/get-to-grips-with-the-recent-update-to-google-analytics.html"> &gt;&gt; </a> 
		]]>
		</description>
		<author>Cara Callaghan</author>
		<category>Google Analytics</category>
	</item>
	
	<item>
		<title>Ten tips to help maximize the potential of your email campaigns</title>
		<pubDate>Mon, 10 Oct 2011 09:00:00 +0000</pubDate>
		<link>http://www.avvio.com/news/ten-tips-to-help-maximize-the-potential-of-your-email-campaigns.html</link>
		<description>
		<![CDATA[
		Over the past few years e-mail has taken a backseat role to social media in many instances but it is still a very powerful and important marketing tool when used correctly. It is, after all, the cornerstone of permission-based relationship marketing.
		The importance of email marketing cannot be under estimated for three main reasons  
		<a href="news/ten-tips-to-help-maximize-the-potential-of-your-email-campaigns.html"> &gt;&gt; </a> 
		]]>
		</description>
		<author>Cara Callaghan</author>
		<category>Email Marketing</category>
	</item>
	
	<item>
		<title>2012 and mobile marketing: What are my options?</title>
		<pubDate>Mon, 3 Oct 2011 09:00:00 +0000</pubDate>
		<link>http://www.avvio.com/news/2012-and-mobile-marketing-what-are-my-options.html</link>
		<description>
		<![CDATA[
		The importance of having a mobile website and mobile strategy for your hotel cannot be stressed enough as this is a huge growth area.
		In 2011, 85% of new handsets will have access to the mobile web and this figure is growing all the time. By 2015 it is predicted that there will be 3.5 billion mobile users globally, growing from 500 million in 2010. (Ericsson, Mobile Broadband World, Nov 2010).
		<a href="news/2012-and-mobile-marketing-what-are-my-options.html"> &gt;&gt; </a> 
		]]>
		</description>
		<author>Cara Callaghan</author>
		<category>Mobile marketing</category>
	</item>	
	
	<item>
		<title>Facebook changes: A positive for hoteliers who engage their fans.</title>
		<pubDate>Thu, 29 Sep 2011 09:00:00 +0000</pubDate>
		<link>http://www.avvio.com/news/facebook-changes-a-positive-for-hoteliers-who-engage-their-fans.html</link>
		<description>
		<![CDATA[
		An extremely excited Mark Zuckerburg revealed the latest evolution of the Facebook platform – Timeline – at the recent Facebook developers conference F8.
		In recent weeks, there have been a number of changes to profiles, including: prompts for recommendations, highlighting of top stories and a new activity feed on the top right of the profile page. Facebook users have taken to the comment boxes and tweeting to either vent their anger over changes or show their happiness with the new additions. 
		<a href="news/facebook-changes-a-positive-for-hoteliers-who-engage-their-fans.html"> &gt;&gt; </a> 
		]]>
		</description>
		<author>Michelle Conaghan</author>
		<category>Facebook</category>
	</item>
	
	<item>
		<title>5 Tips to increase your revenue through Facebook</title>
		<pubDate>Mon, 26 Sep 2011 09:00:00 +0000</pubDate>
		<link>http://www.avvio.com/news/5-tips-to-increase-your-revenue-through-Facebook.html</link>
		<description>
		<![CDATA[
		Facebook has 155 million users in the US alone. Facebook penetration in the United States is over 50% of the population and over 65% of the total online population, so it is a channel that is getting more attention from hoteliers and rightly so.
		Generating revenue through your Facebook page does not happen automatically, creating an effective strategy to use the channel, is a terrific starting point.
		<a href="news/5-tips-to-increase-your-revenue-through-Facebook.html"> &gt;&gt; </a> 
		]]>
		</description>
		<author>Cara Callaghan</author>
		<category>Facebook</category>
	</item>
	
	<item>
		<title>Travel and Search Engine Optimization: What&#8217;s new?</title>
		<pubDate>Fri, 23 Sep 2011 09:00:00 +0000</pubDate>
		<link>http://www.avvio.com/news/travel-and-search-engine-optimization.html</link>
		<description>
		<![CDATA[
		Social is becoming even more important in the SEO arena. Until recently real-time results from Twitter appeared in Google search results. Then Google’s introduction of the +1 button, allowing for e web pages, articles, images etc to be +1’d by users and collected by Google, has enabled the search engine to understand the popularity and value individuals attribute to sites and their content.
		<a href="news/travel-and-search-engine-optimization.html"> &gt;&gt; </a> 
		]]>
		</description>
		<author>Cara Callaghan</author>
		<category>SEO</category>
	</item>
		
	<item>
		<title>Google Plus: What you need to know!</title>
		<pubDate>Wed, 21 Sep 2011 09:00:00 +0000</pubDate>
		<link>http://www.avvio.com/news/google-plus-what-you-need-to-know.html</link>
		<description>
		<![CDATA[
		Google launched the “+1” button back in March 2011 so search could become more social and has already seen 10 million sign ups. YouGov projects that Google+ will become the number two network after Facebook, “in the next year.” It is based around the premise and statistics that show we like to get recommendations from our family and friends.
		<a href="news/google-plus-what-you-need-to-know.html"> &gt;&gt; </a> 
		]]>
		</description>
		<author>Cara Callaghan</author>
		<category>Google plus</category>
	</item>
	
	<item>
		<title>2012 Digital trends: What lies ahead for the hotel and lodging industry</title>
		<pubDate>Mon, 19 Sep 2011 09:00:00 +0000</pubDate>
		<link>http://www.avvio.com/news/2012-digital-trends-what-lies-ahead-for-the-hotel-and-lodging-industry.html</link>
		<description>
		<![CDATA[
		The past year has seen the growth of all things digital in the hotel industry as we have become ever more social online, developed an addiction to the group buying concept of Groupon and Living Social, seen the emergence of the personalized web, and we continue to watch and wait for mobile commerce to truly take off.
		<a href="news/2012-digital-trends-what-lies-ahead-for-the-hotel-and-lodging-industry.html"> &gt;&gt; </a> 
		]]>
		</description>
		<author>Frank Reeves</author>
		<category>Digital trends</category>
	</item>
	
	<item>
		<title>Avvio ReviewPro Partnership</title>
		<pubDate>Thu, 15 Sep 2011 09:00:00 +0000</pubDate>
		<link>http://www.avvio.com/news/reviewpro-partnership.html</link>
		<description>
		<![CDATA[
		Avvio, a leader in direct business development for hotels, has signed an agreement to offer ReviewPro’s online reputation and social media analytics to its hotel clients worldwide. 
		<a href="news/reviewpro-partnership.html"> &gt;&gt; </a> 
		]]>
		</description>
		<author></author>
		<category>Partnerships</category>
	</item>
	
	<item>
		<title>Convert 5.0 shortlisted for Innovation in Net Visionary Awards</title>
		<pubDate>Mon, 29 Aug 2011 09:00:00 +0000</pubDate>
		<link>http://www.avvio.com/news/awards.html</link>
		<description>
		<![CDATA[
		Convert 5.0 on Avvio, is intelligence in hotel booking engine technology and its newest feature Sense a revolution in active customer engagement have been short listed in the Innovation category in this year’s IIA Net Visionary Awards. The Awards now in their 13th year are the only online awards run and voted on by the internet industry in Ireland.  
		<a href="news/awards.html"> &gt;&gt; </a> 
		]]>
		</description>
		<author></author>
		<category>Awards</category>
	</item>
	
	<item>
		<title>Free Google Webinar this September</title>
		<pubDate>Sat, 20 Aug 2011 09:00:00 +0000</pubDate>
		<link>http://www.avvio.com/news/sep2011-googlewebinar.html</link>
		<description>
		<![CDATA[
		Learn more about Google for your hotel. Join us for our Free Webinar on Google +1 and other specific Google Tools.
		This Webinar will be running from 10am to 11am (GMT+1) and from 9am to 10am (PDT) on Tuesday the 20th of September. Register at training@avvio.com  
		<a href="news/sep2011-googlewebinar.html"> &gt;&gt; </a> 
		]]>
		</description>
		<author>Avvio training</author>
		<category>Webinars</category>
	</item>
		
	<item>
		<title>Avvio Hertz Partnership</title>
		<pubDate>Fri, 19 Aug 2011 09:00:00 +0000</pubDate>
		<link>http://www.avvio.com/partnerships.html</link>
		<description>
		<![CDATA[
		We’re delighted to announce our new partnership with Hertz which will be a new addition to the Avvio Booking Engine and an ancillary revenue stream for hotels.
		The programme will go live on the 30th of August 2011 to all clients. 
		<a href="partnerships.html"> &gt;&gt; </a> 
		]]>
		</description>
		<author></author>
		<category>Partnerships</category>
	</item>
	
	<item>
		<title>Free Facebook Webinar this August</title>
		<pubDate>Mon, 1 Aug 2011 09:00:00 +0000</pubDate>
		<link>http://www.avvio.com/ezines/Avvio-Hotels-and-Social-Commerce.html</link>
		<description>
		<![CDATA[
		Social Commerce is here to stay. 50% of the global online population are frequent users of social media and of that 750 million are active users of Facebook. August’s webinar looks at mastering the Facebook opportunity, tips for optimizing your presence, future trends and the implications of Google +1.  
		<a href="ezines/Avvio-Hotels-and-Social-Commerce.html"> &gt;&gt; </a> 
		]]>
		</description>
		<author>Avvio training</author>
		<category>Webinars</category>
	</item>
	
	<item>
		<title>Avvio launches innovative workshop series</title>
		<pubDate>Sat, 23 Jul 2011 09:00:00 +0000</pubDate>
		<link>http://www.avvio.com/news/workshop-series.html</link>
		<description>
		<![CDATA[
		Avvio successfully launched its ‘Thought leadership on social media for hotels’ workshop series in London, Dublin and Belfast this July.
		The series was delivered to an audience of general managers and sales & marketing directors from boutique, independent and branded hotels by Frank Reeves, Avvio’s CTO, and Michelle Conaghan, Avvio’s social media specialist and recognised authority on social media within the hospitality industry.   
		<a href="news/workshop-series.html"> &gt;&gt; </a> 
		]]>
		</description>
		<author></author>
		<category>Workshop series</category>
	</item>
	
	<item>
		<title>Free Twitter Webinar this June</title>
		<pubDate>Sun, 5 Jun 2011 09:00:00 +0000</pubDate>
		<link>http://www.avvio.com/ezines/june11innovation-twitter-ezine.html</link>
		<description>
		<![CDATA[
		Twitter has just launched their new Follow button last week, creating more connectivity and incentive for users to follow you on Twitter. Don’t miss out on the benefits, give your property a voice, share your expertise, news and the best bits about your location to a global audience on Twitter.
		This Webinar will be running from 10am (GMT+1) on the 15th of June. 
		<a href="ezines/june11innovation-twitter-ezine.html"> &gt;&gt; </a> 
		]]>
		</description>
		<author>Avvio training</author>
		<category>Webinars</category>
	</item>												

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