CLIENT LOGIN
call us on /  UK 0845 300 7763 or lreland 1890 30 2000  Avvio on Linkedin  Avvio on Twitter


Request a Callback
News & Events

Silicon Republic - The five minute CIO: Alan Rafferty, Avvio

22nd August 2014

img
Hotels are paying more and more commissions in an industry dominated by OTAs and other intermediaries. These middle men don't appear to be genuine partners, they seem to focus solely on the transaction, they don’t appear to care where people stay, they simply pass on bookings and considerable costs. Avvio is different. We care about our partners. They are our, business, We need them to be successful. Hotels, love us. We make it easy for their customers to stay with them, and they stay with us.

Read More >>
.

How mirror marketing by online travel agencies dramatically increases PPC costs

24th June 2014

img
To explain, mirror marketing takes places when one or more online travel agencies (including their respective metasearch brands) pay for their sites to appear above the official hotel website when visitors use Google to search for the specific hotel brand name. The desired result is that third-party sites are more visible than the official hotel website, and traffic that had intended to go direct to the hotel website is diverted away.

Read More >>
.

Avvio OTA article featured on Hospitality and Catering Site.

16th June 2014

img
It has now been five months since the now-defunct Office of Fair Trading (OFT) released its ruling on pricing practices in the UK hotel market. To recap, the result of the OFT's investigation, spanning over three years and with implications for all parties in the UK hotel marketplace, was to permit the discounting of sale rates by any party within their own closed groups of customers.

Read More >>
.

Digi-talk Digital Marketing Conference

16th June 2014

img
following last year's success Digi-talk is back! this year we tackle the topic of 'Content marketing' with leading Digital experts from Google, heineken and beingonline. this year, our experts will address delegates in the morning, before taking part in breakout workshops, giving delegates the opportunity to ask questions, interact and learn from the industry leaders.

Read More >>
.
.