12th December 2011

Unlock a new channel of highly targeted traffic direct to your website

Without a doubt, TripAdvisor, remains the most influential website visited by customers when choosing and booking a hotel room online. Furthermore, the most prominent call to action on a TripAdvisor hotel reviews page is the ‘Show prices’ section, which allows the customer to click onto a selection of OTA websites, see rates and make a booking.

Avvio is one of the first online marketing agencies in the hospitality arena to work with TripAdvisor and promote the ‘book hotel direct’ option from within the ‘Show prices’ section.

As an Avvio client, this program will allow you to receive highly targeted and qualified traffic direct to your hotel website. These potential customers, deep within the buying cycle, previously only had the option to book with OTA’s. We are delighted to announce this new feature, linking the highest converting traffic direct to your website and opening an exciting new channel of business for your hotel.

In addition, Avvio is able to monitor production closely using Avvio’s proprietary WebAds technology to track all bookings and revenue generated from TripAdvisor referral traffic; ensuring a clear campaign ROI analysis.

Pricing:
Traffic is delivered from TripAdvisor on a pay per click (PPC) advertising model with Avvio’s campaign management and reporting provided free of charge to booking engine clients. Therefore, the campaign cost is linked directly to the amount of traffic generated for your website.

Avvio customers:
Free campaign set up and management for Avvio booking engine clients.

To find out more and to sign up please contact your account manager in Avvio. If you are not already a client of Avvio please contact sales@avvio.com for further information.