by Michelle Conaghan, 25th November 2011

Database marketing and E-campaigns still remain vital tools within the marketing mix. In our recent webinar, ‘A Masterclass in Email Marketing’, we covered topics from improving your database to getting the most from your design.

Two key points made throughout the seminar were the amplification of possibilities within Social integration and the additional return on investment you can expect from further testing.



Integrate, integrate, integrate

The word ‘integrate’ should form the basis of all marketing activity in 2012, and for those of you that do integrate your marketing campaigns on and offline, you will reap the rewards.

The power of amplifying your marketing messages through a combined e-campaign with an appropriate social angle is translated into significant return on investment, as discussed in the case study.



Test and be rewarded

Small changes have been proven to make a tremendous difference in results, such as changing the subject line, sender name or offer placement. Marketeers who test their e-campaigns can generate up to an average of 68% higher return compared to marketers who don't test. (JupiterResearch) The good news for you is most marketers don't test. Testing will deliver improved results.

View the slide from the event, bellow.


Other useful resources

- Ten tips to help maximize the potential of your email campaigns
- To request a copy of the recording of this seminar please email training@avvio.com