23rd July 2011

Avvio launches innovative workshop series: Thought leadership on social media for hotels.

Avvio successfully launched its ‘Thought leadership on social media for hotels’ workshop series in London, Dublin and Belfast this July.

The series was delivered to an audience of general managers and sales & marketing directors from boutique, independent and branded hotels by Frank Reeves, Avvio’s CTO, and Michelle Conaghan, Avvio’s social media specialist and recognised authority on social media within the hospitality industry.

“The half day workshop format was developed to provide hoteliers with high level strategic insights and best practice steps on how to manage social media within their organisations; focusing on the hot topics and questions at the forefront of hotel managers’ minds,” said Frank Reeves. “Michelle’s unparalleled expertise within the social media space, having designed courses and trained on social media for the hospitality industry, ensured we could provide attendees with the most current, rich and tailored content which received fantastic feedback from attendees.”

“Hoteliers understand the growing importance of social media but as the space continuously evolves at such a fast pace it’s hard for management to know how to invest resources effectively. Avvio’s comprehensive social media solutions, which include: bespoke training sessions on management and strategy, customised Facebook page design, application development and revolutionary Facebook booking technology, have been created specifically to help hotels navigate this new channel so they can better engage with their customers and realise tangible benefits. “continued Frank Reeves.

“I felt that Avvio’s workshop was excellent. The content was pitched at exactly the right level for the audience and was the best social media workshop that I have been to. We came back from the workshop with a list of actions that should keep us busy for the next couple of months.” Neil Braude, Assistant General Manager, the Cavendish Hotel, London.

“I thought the event was very well planned with heaps of interesting content and recommendations. I could see that Avvio as a company are keeping a close eye in the developments that are shaping digital marketing.” Fabricio Torres, Business Development Coordinator, the Cavendish Hotel.

The series will continue in September, October and November. Dates to be released soon.