Bringing you Closer.
Customer Relationship Management, the Avvio way, will enable you to fully understand and engage with your customers, using the very best in online technology, analysis, and consultancy. How does your current customer retention rate (whether good or bad) impact your bottom line? Done correctly, a 5% lift in your retention rates can increase your profits anywhere from 5% to 95%, in addition to retention costs being up to seven times lower than acquisition costs (Source: Reichheld & Schefter, Harvard Business Review).
Wouldn't it be nice to know when a very positive or negative review has been posted on TripAdvisor or Hotels.com so that you can react accordingly to it? Or deliver the correct paper to your returning guest's door, before they ever have to ask for it? Or have a room set at a specific temperature that you already know your customer will choose?
Benefits of gathering and analyzing relevant customer information include improved customer satisfaction and loyalty, increased conversions from online marketing, the ability to track brand perception and cluster and target customers by their demographic and behavioural profiles.
Social Media Insight
Using the very best technology and consultancy, we can show you what your customers are saying about you online by tapping into hundreds of online communities, review sites, and blogs, allowing you to analyse and action online customer reviews. The benefits of this analysis will include improved customer satisfaction, improved results from online marketing, and the ability to target customers by demographic and behavioural patterns.
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What do your customers really think and how does that information allow you to refine your offering to enhance the bottom line. Whether further personalizing a guests experience (with a pre-arrival survey), improving services (in a post-departure survey), or just caring to ask, surveys are a critical part of a CRM strategy.
Customised eMail Marketing campaigns will enable you to build profitable relationships with your customers. Combining not just technology & design, but best practices, scheduling, implementation and management, we run results-driven campaigns for you, tracking, and measuring your return on investment.
Allow your customers to earn points for actions you wish them to carry out, whether that is booking a room, updating their profile, referring a friend, or completing a survey. You can see, at a glance, what points each guest has accumulated and also a full history of their redemption of vouchers.
Quarterly Business Reviews (QBRs)
Tying all of the Avvio CRM activity together is the Quarterly Customer Review (QCR) we schedule with you. These quarterly reviews will act as a forum to present the findings on all of your Avvio CRM initiatives, in a logical, summarised report. Also included will be satisfaction and retention level comparisons with previous quarters and industry averages.
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