Privacy and Cookies – Google deadline moved out
Don’t wait - get your first party data strategy in place now and get ahead of the game Google delays plan to block third party cookies until the end of 2023 In the middle of [...]
TripAdvisor Plus – Tripadvisors’ new Netflix-style subscription programme for travellers
Opinion piece The team at TripAdvisor continues to investigate ways to monetise their position in the travel buying journey and their new offering, TripAdvisor Plus, has a focus on pay for performance. Is it going [...]
De-mystifying PSD2
As if the travel industry was not complicated enough with its overuse of acronyms and dizzying terms we now have to contend with something known as PSD2. You may have heard phrases like PSD2, 3D Secure, Strong Customer Authentication, and Two-factor authentication over the last few weeks. So what on earth does that mean and how will it impact you?
Travel marketing must focus on “first party data” as we wave goodbye to third party cookies.
Opinion: Digital marketing is about to get a whole lot harder for hotels. Privacy laws are tightening, and third party cookies are disappearing fast. To succeed during the change, it’s time to refocus efforts on [...]
Using Cognitive Bias to Win in the “Messy Middle”
We have all been there, research complete and just about to click “Buy” and you ask yourself the question “Is this the right purchase for me?” How do consumers decide what they want to buy [...]
Roll on the Staycation Boom
Are you ready for the staycation boom? As Boris shared his plans to allow staycations in the UK this Summer, the demand for hotels in August has already risen by a whopping 239 per cent [...]
Is Google really giving away free Hotel Ads space?
Update As with any announcement from Google, the launch of free hotel booking links generated its fair share of hype. After the launch back in mid-March, we analysed the impact on Metasearch across our portfolio. [...]
Update your Facebook Tracking in 20 clicks
Changes to make to your Facebook Tracking If you’ve logged into Facebook Ads recently, you’ll probably have seen a warning to prepare your ad account for iOS 14 changes. This is a mandatory update, required [...]
Google’s Travel Insights – A Closer Look at Travel Demand & Trends
Avvio’s take: With the hospitality industry still struggling from the ongoing impact of COVID-19, Google has created a new data insights tool, focusing on tourism and travel demand. We take you through the ins and [...]
The customer journey and increasing loyalty
Last week we saw our Chief Commercial Officer, Michael De Jongh talking about customer journeys and loyalty with Avvio customer Roomzzz Aparthotels and Cendyn, the provider of customer-focused software solutions to the travel industry. The [...]