Since 1977, the Mardi Gras Hotel & Casino has proudly been the affordable alternative to the mega-resorts in Las Vegas. With over 300 spacious guest rooms, ample free surface-level parking and an on-site restaurant, the Hotel is an obvious choice for guests looking to ‘stay & play’ in Vegas without breaking the bank.
Mardi Gras Hotel has been managed by the same family for 40 years. Edward Brown, Mardi Gras’ General Manager admits they were originally apprehensive to work with Avvio after being burned by another booking engine provider who “promised the world and delivered poorly”.
Ed tells us: “We have been pleasantly surprised by the results. Avvio far surpassed our initial goal and our expectations. I would highly recommend Avvio to anyone looking for a productive and effective booking engine.”
There are an astonishing 270 hotels within a 5-mile radius of the property in Las Vegas – which equates to almost a quarter of a million hotel rooms. Understandably repeat business is low – at about 4%, meaning the hotel is constantly prospecting new business. The Mardi Gras’ is very popular with the European market due to the spacious guest rooms (they’re 20% larger than a standard hotel room in Vegas!) and is also a popular choice for companies who are exhibiting at the nearby Leisure Centre.
They currently have robust PPC campaigns in place which attracts more visitors from the European market. There is typically a higher cancellation rate from this market however, since implementing Avvio’s booking engine they’ve seen far fewer cancellations across their direct bookings. Their Avvio E-commerce Manager Ailís Cahalan says: “The Mardi Gras Hotel has performed exceptionally well since adopting Allora, our booking engine. Revenue for the last 3 months, year-on-year has increased by 129% and their direct bookings are up by 110% over the same period. In addition, their average booking value and length of stay is up, so we’re all delighted with this performance!”
Due to the high competition in Las Vegas it’s important to have a strong digital presence. Before working with Avvio, the Mardi Gras Hotel used to rank number 7 on page one and now sits firmly in the top three positions – just below online travel giants Booking.com and Expedia. Complementing their book direct strategy, the Mardi Gras is using Allora’s sophisticated Recommender Engine and proprietary dynamic room substitution feature. They’ve also been first to use new features such as Avvio’s length of stay discounting tool and have consequently seen a 540% increase in their 3 nights (or more) length of stay year-on-year.
Ed concludes: “For the Mardi Gras, it is imperative that we don’t overpromise and underdeliver. We are constantly doing beautification projects and ongoing maintenance to the hotel, but we also ensure our images and claims across our digital platforms are what they say they are. In my opinion, there are much better things to do in Las Vegas than sleep on an expensive pillow! I had high expectations to begin with when working with Avvio, and the fact that we met and continue to exceed them has been wonderful.”