Valentine’s Day is a popular time of year for couples to head off on romantic getaways. It is a great way for hotels to increase revenue on their spa treatments, food and beverage and overall ancillary spend.
Our Digital experts have created a marketing strategy to attract potential guests to your hotel over the Valentine’s period!
11 Steps to Valentines Day Marketing:
1.Create a specific Valentine’s Day Offer or series of Valentine’s Day offers e.g. Valentine’s B&B, Valentine’s Dinner + B&B. Valentines Dinner, Spa Treatment + B&B
2.Make sure you add some Valentine’s specific upsells e.g. Chocolates, Flowers in the room on arrival, Spa Treatment, a late check-out etc.
3.Create a Valentine’s Day landing page which you can embed your Valentines Rates on. You can add this to your Offers Page, for example.
4.Optimise the landing page for SEO. This will help ensure that your page appears on Google when people are searching for valentines offers in Dublin, for example.
5. For those on Avvio’s booking engine, you can add a custom card to your Allora recommender engine which links to the Valentines Day landing page. See example below:
6.Create an audience of Valentine’s Day website visitors on Google Analytics for later use.
7.You could also use the Closed User Group feature to create a Valentine’s Day mailing list
8.Send an ezine to your database informing them of the offer in late January/Early February. Have a link in this ezine which brings people to the Valentine’s Day landing Page. (Ensure there is tracking set up for your links)
9.Create a Bumper ad or In-Stream to inform potential guests of the upcoming offer. We suggested a budget of €30 – €100.
10.Create Display Campaign. See example below. For this, we suggest a budget of €30 – €100.
11.Create Sitelinks & Promotion Extensions. See example below.
Give the gift of Gift Cards
Valentine’s Day is a great time for couples to head away for a night of two, but spending a few days away from home is not always possible for couples. Therefore, a good alternative is to offer experiences such as ‘Romantic Afternoon Tea’ or ‘Couples Massage Treatments’.
These Valentines experiences can be offered in the form of Gift Cards (see example below) which can be linked to a ‘Gift Card’ tab as well as from your Valentine’s landing page.
Check out our recent blog on Gift Cards for all the latest information on changes to gift voucher T&C’s in Ireland.