Blog (Refresh)2019-10-11T10:15:37+01:00

Avvio Insights

Avvio has been partnering with accommodation providers since 2002 to help build their brand online and drive transformative direct booking growth.
Our experts bring you the latest industry insights, news and opinions here on the Avvio blog.

An Eggcellent strategy to increase family bookings this Easter

With schools closed for two weeks and the longer evenings setting in, Easter has become one of the most lucrative public holidays for family breaks. In order to capitalise on this potential revenue stream it is important to plan your Easter strategy in advance to ensure everyone’s eggs are in your basket!

By |February 20th, 2020|Categories: Booking Engine, Profitability|Tags: , , , , , , |

Keeping up with Generation Z

By |February 6th, 2020|Categories: Digital News|Tags: , , , , , , , , |

As the new decade progresses, Gen Z will dominate the travel industry. According to Business Insider Intelligence, they will soon become the largest cohort of consumers. So what can we expect from Generation Z when it comes to trip planning and what will be at the forefront for them when it comes to decision making? 

9 SEO Tips For Seasonal Pages

By |January 30th, 2020|Categories: Digital News|Tags: , , , , , , , , |

When your future guests are planning their breaks away around holiday seasons, make sure the information they need has the best chance to appear when they are searching for it. To make sure your landing pages are getting the visibility they deserve, read our top 9 SEO golden rules when it comes to seasonal pages. 

Will UK hotels face a tough commercial climate in 2020?

By |January 27th, 2020|Categories: News|Tags: , , , |

The hotel and hospitality sector is one of the first industries to feel the pinch when a recession hits or when significant economic events occur such as the banking crisis of 2008. During tough economic periods businesses and consumers will cut leisure and travel spending first.

Great guest experience starts with more than just an online brochure

By |January 23rd, 2020|Categories: News|Tags: , , , , , |

Hotel websites should be responsive and interactive, offering relevant details for potential guests. Until now, far too many hotels have viewed their websites as online brochures, simply laying out information and details about the hotel’s rooms and facilities.

A Valentine’s Day Campaign to swoon over

By |January 21st, 2020|Categories: Digital News|Tags: , , , , , , , |

Valentine's Day is a popular time of year for couples to head off on romantic getaways. It is a great way for hotels to increase revenue on their spa treatments, food and beverage and overall ancillary spend. Our Digital experts have created a marketing strategy to attract potential guests to your hotel over the Valentine's period!

Five Strategies to reduce cancellations in 2020

By |January 15th, 2020|Categories: Booking Engine|Tags: , , , , , |

We are always striving for ways to reduce room cancellations and have seen a positive trend with total cancellations down from 20% in 2018 to 17% in 2019. Our goal is to continue to tackle this challenge in 2020 and encourage our customers to adopt our 5 best practice strategies to reduce cancellations.  

Changes to Gift Voucher Sales: Everything you need to know for 2020

By |January 8th, 2020|Categories: News|Tags: , , , |

Understanding the new voucher legislation and how it affects your hotel can be tricky, so we’ve compiled our key takeaways to ensure you’ve implemented the correct changes to your voucher options for 2020.

It’s all about TRevPAR this Christmas…

By |December 4th, 2019|Categories: Profitability|Tags: , , , |

By focusing on TRevPAR (total revenue per available room) – hoteliers are able to increase their bottom line profitability by incorporating a robust ancillary spend strategy into their business model (and hopefully ease operational efficiencies!) Here are 3 ways Avvio customers can increase their TRevPAR.

An incredible uplift for Actons Hotel

By |November 27th, 2019|Categories: Case Study|Tags: , , , , |

Set in the vibrant harbor town of Kinsale, Actons Hotel is home to almost 80 immaculate rooms and suites – many of which overlook the scenic Kinsale Harbor. Picturesque views aside, Actons Hotel is dedicated to providing genuine guest care and is often termed as a ‘home away from home’ by their many visitors.

How to take advantage of seasonal vouchers

By |November 22nd, 2019|Categories: Digital News|Tags: , , , , , , |

Brands are striving to keep up with the pace of marketing campaigns for Black Friday, Cyber Monday and of course, Christmas, all of which seem to be launching earlier each year! It's a no brainer that your digital team should have their strategy in place for these big sales that have consumers spending more money online than ever before. But how can hotels maximise profit from these campaigns and go beyond the classic Discount Codes. 

What is GX? And how can it help your hotel?

By |November 4th, 2019|Categories: News|Tags: , , , , |

As a hotelier, you need to carefully consider the ways in which your potential audience consumes your brand and the ways they are engaging with your hotel, both online and offline. Facilitating positive interactions and engagements with your guests is no longer a nicety, it's a necessity.