Avvio Insights

Avvio has been partnering with accommodation providers since 2002 to help build their brand online and drive transformative direct booking growth.
Our experts bring you the latest industry insights, news and opinions here on the Avvio blog.

The death of the booking confirmation

At Avvio we believe that a hotel website’s job doesn’t stop at the point of booking confirmation. Data gathered from our AI-powered booking engine Allora shows that pre-stay returning visitors will typically amend their booking prior to arrival.

By |August 14th, 2019|Categories: Booking Engine|Tags: , , |

5 key changes to travel searches in 2019

By |August 12th, 2019|Categories: Digital News|Tags: , , , |

2018 saw an incredible 3,234 changes to the Google search engine results page and ranking algorithm. 2019 has continued this rapid pace of development. By now, everyone knows Google prefers mobile-first websites, but here are five changes to travel searches you may not have heard of.

How hotels can redress the balance with the OTAs

By |August 8th, 2019|Categories: OTA|Tags: , , , |

Sean Finnan - chairman of Avvio - looks at the ways hotels can redress the balance with the OTAs. In this article, he discusses how hotels can benefit from machine learning and AI and how book direct incentives should be tailored to the individual booker.

The Connected Guest Webinar

By |July 25th, 2019|Categories: Webinars|Tags: , , , , |

Last month Avvio hosted 'The Connected Guest' webinar alongside Classic British Hotels and SiteMinder. The webinar provided attendees with invaluable knowledge and actionable tips on how to improve the guest experience whilst increasing their hotel website’s direct booking traffic. Take a look at our key take-aways from the informative session!

What I’ve learnt in my first 12 months at Avvio

By |July 18th, 2019|Categories: News|Tags: , , , |

12 months in as Chief Commercial Officer, Michael De Jongh reflects on his achievements and experiences with Avvio. He references the ‘new breed of travel specialists’, discusses changes in technology and presses the importance of keeping up with an ever-evolving market.

A 110% increase in direct bookings for Mardi Gras Hotel & Casino

By |July 9th, 2019|Categories: Case Study|Tags: , , , |

With over 300 spacious guest rooms, ample free surface-level parking and an on-site restaurant, Mardi Gras Hotel & Casino is an obvious choice for guests looking to ‘stay & play’ in Vegas without breaking the bank.

An impressive uplift in direct revenue for The Fota Collection

By |June 20th, 2019|Categories: Case Study|Tags: , , , |

Acquired by the Kang family in 2013, Ireland’s Fota Island Resort and The Kingsley proudly encompasses The Fota Collection. Read how The Fota Collection has increased its direct bookings and revenue since partnering with Avvio.

Avvio’s latest booking engine feature helps hotels reduce abandonment

By |June 14th, 2019|Categories: Booking Engine|Tags: , , , |

Designed to deter and reduce abandonment in the guest journey, Avvio has launched a new, built-in anti-abandonment tool for our customers. Take a look at our latest booking engine feature

Why a Book Direct Strategy is working for this London Boutique

By |May 23rd, 2019|Categories: Case Study|Tags: |

La Suite West is part of the Bespoke Hotels portfolio and is the sister hotel to Bermondsey Square Hotel - a stylish hotel with 90 designer bedrooms, including a series of loft rooms overlooking London’s city skyline.

5 reasons to include Bing in your digital strategy

By |May 20th, 2019|Categories: Digital News|Tags: , , |

Here at Avvio we have long been advocates of Bing and our customers use its paid search platform with great results. The reality is that it will never bring the volumes of bookings that Google does but we feel strongly that it plays an important role in any digital strategy.

We’re heading to Belfast for the 24th Institute of Hospitality Awards

By |May 16th, 2019|Categories: Awards|Tags: , , , , , |

Avvio is once again delighted to be sponsoring the Front of House Manager of the Year Award at this year’s Institute of Hospitality Awards, the longest established hospitality awards in Northern Ireland.