Avvio Insights

Avvio has been partnering with accommodation providers since 2002 to help build their brand online and drive transformative direct booking growth.
Our experts bring you the latest industry insights, news and opinions here on the Avvio blog.

How will you adapt to the new customer journey?

As we look at markets that are starting to show signs of recovery we’re seeing that the user journey looks very different. The post-Covid19 customer journey will redefine a hotelier’s digital marketing strategy. This could potentially be the ‘golden age’ for the direct channel and now, more than ever, is an essential part of the ‘new’ customer journey.

By |May 28th, 2020|Categories: News|Tags: , , , |

Have you planned your Digital Marketing Assets for Relaunch Campaigns?

By |May 26th, 2020|Categories: Digital News|Tags: , , , , , |

As the tourism industry re-awakens, it’s time to reactivate your digital marketing. Step one is launching brand awareness ads, in order to build market interest.

Have you re-aligned your Marketing Strategy for a Domestic Market

By |May 20th, 2020|Categories: Digital News|Tags: , , , , |

With clear hotel re-opening dates, it’s time to start re-aligning digital marketing to the new tourism climate. One thing, in particular, has become abundantly clear; international travel will be a rarity in 2020. As such, it’s essential to update your digital marketing tactics to focus on your domestic market.

Surge in Hotel Bookings following Ireland’s Exit-Strategy Announcement

By |May 6th, 2020|Categories: News|Tags: , , , , , |

Immediately following Leo Varadkars’ announcement on 1st May, we reported a surge in Irish domestic hotel bookings for July and August this year. The 370% increase in bookings clearly indicates that the appetite to travel has not diminished and gives us renewed hope for the tourism recovery in Ireland.

Have you adjusted to the ‘new normal’?

By |April 27th, 2020|Categories: News|Tags: , , , |

In what feels like a blink of an eye, our ability to make (most) choices has been removed: Stay home, work from home - where you can - and only make essential trips. Our routines have been taken away, removing many of our typical daily decisions. One of the biggest challenges that most are facing is their new work environment.

COVID-19 Search Trends and Travel Sentiment

By |April 16th, 2020|Categories: Digital News|Tags: , , , , , , |

Since late February 2020, the team at Avvio have been tracking the impact the COVID-19 Coronavirus has had on online search across the hospitality industry. We want to ensure that when the upturn starts and the appetite for travel resumes, we are fully prepared and ready to help our customers.

5 evergreen digital areas to focus on during the downturn

By |April 7th, 2020|Categories: Digital News|Tags: , , , |

With endless blogs and content from all sectors of the travel and tourism industry, it can be hard to try and figure out what exactly it is you need to be doing right now. Unfortunately, no one has a timeline for this and when it will end. So the best option is to focus on evergreen digital activity that will benefit your business now and in the future.

Avvio launches free Hotel Digital Academy to upskill hoteliers amid Covid-19

By |April 2nd, 2020|Categories: Digital News, News|Tags: , , , , , , , , , |

In an effort to give back to the industry and to help Hospitality Individuals to upskill, Avvio has launched a Hotel Digital Academy. The Academy is a free online digital marketing course tailored specifically to the Hospitality Industry.

Career Progression at Avvio: Meet Faye and Jess

By |March 31st, 2020|Categories: News|Tags: , , , , , , , |

Meet Faye and Jess! Both girls joined the Avvio team in 2018 and have progressed in their career by carving our new roles within different areas of the company. At Avvio, growth and innovation stand at the top of our priorities and this includes growing the knowledge of our employees.