Blog2019-10-11T14:37:39+01:00

Avvio Insights

Avvio has been partnering with accommodation providers since 2002 to help build their brand online and drive transformative direct booking growth.
Our experts bring you the latest industry insights, news and opinions here on the Avvio blog.

Google to pass on the cost of Digital Services Taxes (DST) in Europe to advertisers.

Following the introduction of the UK digital services tax which came into force in April, Google has now confirmed that it will pass on this cost directly to advertisers (ie. hotels, OTAs etc.). From November 1st 2020 Avvio’s digital customers will see these fees (2% [...]

By |September 2nd, 2020|Categories: Digital News, News|Tags: , , , |

Hotel Gift Voucher Advertising: 5 Ways to Help Sell Your Vouchers Online

By |August 27th, 2020|Categories: Booking Engine|Tags: , , , , , |

It may seem like a long way off, but now is the time to start preparing your Christmas voucher campaigns. Before we explore ways of selling your vouchers, let's quickly look at when you should start the promotion phase.

Can Influencer marketing drive revenue for your hotel?

By |August 25th, 2020|Categories: Booking Engine|Tags: , , , , |

Across the list of ever-growing social media platforms, there are thousands of influencers covering everything from sports, to fashion to cleaning! Apps like Instagram and Youtube have grown in popularity because we all enjoy consuming content that resonates with us. But can partnering with an influencer expand your share of voice in your existing target market?

Enhance your guests’ online experience – chat with Zoe (or Velma!)

By |August 18th, 2020|Categories: Booking Engine|Tags: , , , , |

We want to help our hotels better manage their online conversations which is why Quicktext is offering a free chatbot to our hotel partners. Quicktexts’ conversational freemium booking bot Zoe seamlessly integrates into the booking journey, enhancing the guest user experience and facilitating a quicker path to purchase.

A Hotelier’s digital check-list for August

By |August 3rd, 2020|Categories: Digital News|Tags: , , , , , |

Throughout the past five months, we’ve seen consumer behaviour change drastically, and have had to change our e-commerce strategies to adapt. With this in mind, we've recapped what’s new for digital and have provided tried and trusted tactics that will drive the most booked revenue in August.

What do Air Bridges mean for Travel marketing campaigns?

By |July 16th, 2020|Categories: Digital News|Tags: , , , , , |

With the UK announcing air bridge partnerships earlier this month and Ireland expected to announce in the coming week, there is still some potential for international markets in 2020. Here are our 10 tips to capitalise on international demand.

5 marketing tips to help your hotel adapt to the ‘new normal’

By |July 10th, 2020|Categories: News|Tags: , , , , , |

We understand that adapting to the new normal will be challenging. And while we don’t have all the answers, we do know that hoteliers who are able to adopt a solid recovery plan will thrive post Covid19. Here are 5 essential marketing tips to help your hotel adapt to the ‘new’ normal.

Greenshoots for UK Hotels following recent lockdown announcement

By |July 2nd, 2020|Categories: News|Tags: , , , |

We’re delighted to announce that we’ve seen immediate uplift in domestic hotel bookings, across our UK properties, following Prime Minister Borris Johnson’s announcement on the 21st of June. Our booking patterns show an increase of 512% from the same time last month and - more encouragingly - a consistent pace in the past 10 days.

TikTok advertising is not the new trend of travel

By |June 30th, 2020|Categories: Digital News|Tags: , , , |

On June 25th, TikTok followed in Instagram & Snapchat’s footsteps, by monetizing their platform with an advertising centre. While advertising had already crept onto the platform in the form of sponsored content; TikTok for Business, is now available with multiple ad formats. Before jumping on this latest social media trend; ask yourself, is TikTok the right platform to amplify your brand message? For most hotel brands, the answer will be a firm no. 

What is Google Pay Per Stay and how can it help your hotel?

By |June 25th, 2020|Categories: Digital News|Tags: , , , , |

Google Hotel Price Ads has led the way due to the pricing’s prominent position in Google my Business listings and Google Map results. The move to ‘commission on check-outs only’ is a revolutionary way to move forward; paying only for tangible check-outs, instead of clicks that may not convert, or bookings that may cancel.

How will you adapt to the new customer journey?

By |May 28th, 2020|Categories: News|Tags: , , , |

As we look at markets that are starting to show signs of recovery we’re seeing that the user journey looks very different. The post-Covid19 customer journey will redefine a hotelier’s digital marketing strategy. This could potentially be the ‘golden age’ for the direct channel and now, more than ever, brand.com is an essential part of the ‘new’ customer journey.

Have you planned your Digital Marketing Assets for Relaunch Campaigns?

By |May 26th, 2020|Categories: Digital News|Tags: , , , , , |

As the tourism industry re-awakens, it’s time to reactivate your digital marketing. Step one is launching brand awareness ads, in order to build market interest.

Have you re-aligned your Marketing Strategy for a Domestic Market

By |May 20th, 2020|Categories: Digital News|Tags: , , , , |

With clear hotel re-opening dates, it’s time to start re-aligning digital marketing to the new tourism climate. One thing, in particular, has become abundantly clear; international travel will be a rarity in 2020. As such, it’s essential to update your digital marketing tactics to focus on your domestic market.