Avvio Insights

Avvio has been partnering with accommodation providers since 2002 to help build their brand online and drive transformative direct booking growth.
Our experts bring you the latest industry insights, news and opinions here on the Avvio blog.

What is GX? And how can it help your hotel?

As a hotelier, you need to carefully consider the ways in which your potential audience consumes your brand and the ways they are engaging with your hotel, both online and offline. Facilitating positive interactions and engagements with your guests is no longer a nicety, it's a necessity.

By |November 4th, 2019|Categories: News|Tags: , , , , |

What I’ve learnt in my first 12 months at Avvio

By |July 18th, 2019|Categories: News|Tags: , , , |

12 months in as Chief Commercial Officer, Michael De Jongh reflects on his achievements and experiences with Avvio. He references the ‘new breed of travel specialists’, discusses changes in technology and presses the importance of keeping up with an ever-evolving market.

A 110% increase in direct bookings for Mardi Gras Hotel & Casino

By |July 9th, 2019|Categories: Case Study|Tags: , , , |

With over 300 spacious guest rooms, ample free surface-level parking and an on-site restaurant, Mardi Gras Hotel & Casino is an obvious choice for guests looking to ‘stay & play’ in Vegas without breaking the bank.

An impressive uplift in direct revenue for The Fota Collection

By |June 20th, 2019|Categories: Case Study|Tags: , , , |

Acquired by the Kang family in 2013, Ireland’s Fota Island Resort and The Kingsley proudly encompasses The Fota Collection. Read how The Fota Collection has increased its direct bookings and revenue since partnering with Avvio.

Avvio’s latest booking engine feature helps hotels reduce abandonment

By |June 14th, 2019|Categories: Booking Engine|Tags: , , , |

Designed to deter and reduce abandonment in the guest journey, Avvio has launched a new, built-in anti-abandonment tool for our customers. Take a look at our latest booking engine feature

Why a Book Direct Strategy is working for this London Boutique

By |May 23rd, 2019|Categories: Case Study|Tags: |

La Suite West is part of the Bespoke Hotels portfolio and is the sister hotel to Bermondsey Square Hotel - a stylish hotel with 90 designer bedrooms, including a series of loft rooms overlooking London’s city skyline.

5 reasons to include Bing in your digital strategy

By |May 20th, 2019|Categories: Digital News|Tags: , , |

Here at Avvio we have long been advocates of Bing and our customers use its paid search platform with great results. The reality is that it will never bring the volumes of bookings that Google does but we feel strongly that it plays an important role in any digital strategy.

We’re heading to Belfast for the 24th Institute of Hospitality Awards

By |May 16th, 2019|Categories: Awards|Tags: , , , , , |

Avvio is once again delighted to be sponsoring the Front of House Manager of the Year Award at this year’s Institute of Hospitality Awards, the longest established hospitality awards in Northern Ireland.

A Magical 70% Uplift in Direct Bookings for this London Hotel

By |May 15th, 2019|Categories: Case Study|Tags: |

From the plush velvet sofas in reception to the ‘Penguin Books’ theme lining the staircase wallpaper and cafe accessories, Georgian House is seamlessly elegant, quintessentially British and genuinely welcoming. Read how this 4-star luxury hotel has increased its direct bookings and revenue since partnering with Avvio.

What do hotels really think about OTAs?

By |May 10th, 2019|Categories: News, OTA|Tags: , , , |

There are certainly no surprises when it comes to the general theme of the OTAs dominating the market - particularly for many independent hotels. Yesterday we attended the inaugural Independent Hotel Show (IHS) in Amsterdam where we discussed the results of the Direct Booking Survey we conducted alongside IHS in April.

Avvio champions user experience with new booking engine innovations

By |April 30th, 2019|Categories: Booking Engine|Tags: , , , , |

Based on data gathered from Allora, as well as from analysis of industry trends and best practice, the front-end design and functionality of our booking engine has been enhanced to provide a better guest user experience (UX) to enable an increase in direct bookings.