Avvio Insights

Avvio has been partnering with accommodation providers since 2002 to help build their brand online and drive transformative direct booking growth.
Our experts bring you the latest industry insights, news and opinions here on the Avvio blog.

7 Recent Updates to Hotel Digital Marketing

Digital Marketing is constantly evolving within the hospitality industry which is why we've put together a monthly round-up of relevant digital news. If you’d like help with your hotel’s digital marketing strategy please don't hesitate to contact a member of the team.

By |August 30th, 2019|Categories: Digital News|Tags: , , , , |

Why a Book Direct Strategy is working for this London Boutique

By |May 23rd, 2019|Categories: Case Study|Tags: |

La Suite West is part of the Bespoke Hotels portfolio and is the sister hotel to Bermondsey Square Hotel - a stylish hotel with 90 designer bedrooms, including a series of loft rooms overlooking London’s city skyline.

5 reasons to include Bing in your digital strategy

By |May 20th, 2019|Categories: Digital News|Tags: , , |

Here at Avvio we have long been advocates of Bing and our customers use its paid search platform with great results. The reality is that it will never bring the volumes of bookings that Google does but we feel strongly that it plays an important role in any digital strategy.

We’re heading to Belfast for the 24th Institute of Hospitality Awards

By |May 16th, 2019|Categories: Awards|Tags: , , , , , |

Avvio is once again delighted to be sponsoring the Front of House Manager of the Year Award at this year’s Institute of Hospitality Awards, the longest established hospitality awards in Northern Ireland.

A Magical 70% Uplift in Direct Bookings for this London Hotel

By |May 15th, 2019|Categories: Case Study|Tags: |

From the plush velvet sofas in reception to the ‘Penguin Books’ theme lining the staircase wallpaper and cafe accessories, Georgian House is seamlessly elegant, quintessentially British and genuinely welcoming. Read how this 4-star luxury hotel has increased its direct bookings and revenue since partnering with Avvio.

What do hotels really think about OTAs?

By |May 10th, 2019|Categories: News, OTA|Tags: , , , |

There are certainly no surprises when it comes to the general theme of the OTAs dominating the market - particularly for many independent hotels. Yesterday we attended the inaugural Independent Hotel Show (IHS) in Amsterdam where we discussed the results of the Direct Booking Survey we conducted alongside IHS in April.

Avvio champions user experience with new booking engine innovations

By |April 30th, 2019|Categories: Booking Engine|Tags: , , , , |

Based on data gathered from Allora, as well as from analysis of industry trends and best practice, the front-end design and functionality of our booking engine has been enhanced to provide a better guest user experience (UX) to enable an increase in direct bookings.

Mount Wolseley hits a hole-in-one with direct bookings

By |April 2nd, 2019|Categories: Case Study|Tags: , , |

With its sweeping tree-lined drive and beautiful private garden Mount Wolseley Hotel, Spa and Golf Resort provides the perfect escape. Read how this 4-star property has increased their direct bookings and revenue since partnering with Avvio.

5 simple steps to running a successful integrated marketing campaign for your hotel

By |March 26th, 2019|Categories: Digital News|Tags: , , , , , |

Thinking of creating a seasonal digital marketing campaign for your hotel? Avvio's Digital Services Manager looks at 5 simple steps to running a successful integrated marketing campaign.

Artificial Intelligence vs Actual Intelligence

By |March 22nd, 2019|Categories: Booking Engine|Tags: , , , , , |

Actual Intelligence can be considered as the ability to understand your guests' interests, likes and dislikes to mutually optimise their personal experience with your brand. Artificial intelligence can be seen as the technological tools and processes that are available to help you do just that.