Avvio Insights

Avvio has been partnering with accommodation providers since 2002 to help build their brand online and drive transformative direct booking growth.
Our experts bring you the latest industry insights, news and opinions here on the Avvio blog.

November Digital News

As November kickstarts the Holiday season, news in the digital marketing world has ramped up. Here are some important updates for November, and some tips for the month ahead. 1) Google Analytics 4 This month Google Analytics launched a new version, aimed at providing more [...]

Greenshoots for UK Hotels following recent lockdown announcement

By |July 2nd, 2020|Categories: News|Tags: , , , |

We’re delighted to announce that we’ve seen immediate uplift in domestic hotel bookings, across our UK properties, following Prime Minister Borris Johnson’s announcement on the 21st of June. Our booking patterns show an increase of 512% from the same time last month and - more encouragingly - a consistent pace in the past 10 days.

TikTok advertising is not the new trend of travel

By |June 30th, 2020|Categories: Digital News|Tags: , , , |

On June 25th, TikTok followed in Instagram & Snapchat’s footsteps, by monetizing their platform with an advertising centre. While advertising had already crept onto the platform in the form of sponsored content; TikTok for Business, is now available with multiple ad formats. Before jumping on this latest social media trend; ask yourself, is TikTok the right platform to amplify your brand message? For most hotel brands, the answer will be a firm no. 

What is Google Pay Per Stay and how can it help your hotel?

By |June 25th, 2020|Categories: Digital News|Tags: , , , , |

Google Hotel Price Ads has led the way due to the pricing’s prominent position in Google my Business listings and Google Map results. The move to ‘commission on check-outs only’ is a revolutionary way to move forward; paying only for tangible check-outs, instead of clicks that may not convert, or bookings that may cancel.

How will you adapt to the new customer journey?

By |May 28th, 2020|Categories: News|Tags: , , , |

As we look at markets that are starting to show signs of recovery we’re seeing that the user journey looks very different. The post-Covid19 customer journey will redefine a hotelier’s digital marketing strategy. This could potentially be the ‘golden age’ for the direct channel and now, more than ever, is an essential part of the ‘new’ customer journey.

Have you planned your Digital Marketing Assets for Relaunch Campaigns?

By |May 26th, 2020|Categories: Digital News|Tags: , , , , , |

As the tourism industry re-awakens, it’s time to reactivate your digital marketing. Step one is launching brand awareness ads, in order to build market interest.

Have you re-aligned your Marketing Strategy for a Domestic Market

By |May 20th, 2020|Categories: Digital News|Tags: , , , , |

With clear hotel re-opening dates, it’s time to start re-aligning digital marketing to the new tourism climate. One thing, in particular, has become abundantly clear; international travel will be a rarity in 2020. As such, it’s essential to update your digital marketing tactics to focus on your domestic market.

Surge in Hotel Bookings following Ireland’s Exit-Strategy Announcement

By |May 6th, 2020|Categories: News|Tags: , , , , , |

Immediately following Leo Varadkars’ announcement on 1st May, we reported a surge in Irish domestic hotel bookings for July and August this year. The 370% increase in bookings clearly indicates that the appetite to travel has not diminished and gives us renewed hope for the tourism recovery in Ireland.

Have you adjusted to the ‘new normal’?

By |April 27th, 2020|Categories: News|Tags: , , , |

In what feels like a blink of an eye, our ability to make (most) choices has been removed: Stay home, work from home - where you can - and only make essential trips. Our routines have been taken away, removing many of our typical daily decisions. One of the biggest challenges that most are facing is their new work environment.

COVID-19 Search Trends and Travel Sentiment

By |April 16th, 2020|Categories: Digital News|Tags: , , , , , , |

Since late February 2020, the team at Avvio have been tracking the impact the COVID-19 Coronavirus has had on online search across the hospitality industry. We want to ensure that when the upturn starts and the appetite for travel resumes, we are fully prepared and ready to help our customers.