A message from our CCO – Michael De Jongh
We’ve been pioneering innovation in hotel booking engine design and functionality since 2002.
That innovative journey led us in 2016 to begin investing our research and development efforts into exploring AI.
#knowyourguest
About Us
Avvio partners with hundreds of independent and group hotels across Europe and North America to grow direct bookings. We partner with other companies from across the hospitality industry to provide an alternative to OTAs, and encourage a greater channel shift to your direct digital channels.

A message from our CCO – Michael De Jongh
We’ve been pioneering innovation in hotel booking engine design and functionality since 2002.
That innovative journey led us in 2016 to begin investing our research and development efforts into exploring AI.
#knowyourguest
Our Awards
Avvio’s technology and people have been recognised with a range of awards – quite an achievement in such a busy travel technology market!










Game-changing technology
In October 2017, Avvio launched the world’s first and only booking engine powered by AI.
Allora.ai is capable of improving its own behaviour and providing the best possible tailored experience for the hotel website visitor. Allora.ai delivers the right message, to the right customer at the right time.
We felt that the hotel direct channel should be able to compete effectively with OTAs in an ever-evolving technology space, and the booking engine should evolve from a passive traditional approach, to a truly engaging sales channel as part of the hotel website.
Our customers
We create partnerships with over 600 hotels, serviced apartments and other accommodation providers globally.
We are a trusted parter and work closely with each customer to ensure that they’re at the front of the pack in a busy digital world.






Game-changing technology
In October 2017, Avvio launched the world’s first and only booking engine powered by AI. Allora.ai is capable of improving its own behaviour and providing the best possible tailored experience for the hotel website visitor. Allora.ai delivers the right message, to the right customer at the right time.
We felt that the hotel direct channel should be able to compete effectively with OTAs in an ever-evolving technology space, and the booking engine should evolve from a passive traditional approach, to a truly engaging sales channel as part of the hotel website.

Personalized booking experience for every guest.
Our customers
We create partnerships with over 600 hotels, serviced apartments and other accommodation providers globally. We are a trusted parter and work closely with each customer to ensure that they’re at the front of the pack in a busy digital world.
Supporting services
To complement our booking platform technology, Avvio’s supporting services deliver not just more traffic, but traffic that’s primed to convert.
Our services include award-winning digital marketing, outstanding website design that creates unique guest experiences, online brand building and consultancy that will help you grow more margin per booking.

Shift from third parties
There’s a major pain point in the hotel industry today. OTAs deliver around 70% of all hotel room bookings in Europe alone, charging between 18-23% per booking – taken from hotels and handed over to third parties.
In 2015 alone, in North American market, US hotel assets were devalued by $7.5bn due to the growth of the OTAs. The net revenue they took away from hotels contributed to this significant devaluation.
With new challenges in today’s digital world, it’s hard for independent hotels to compete in this online ecosystem. With the increased digital marketing world, new travel distribution channels such as metasearch, it’s a struggle to remain competitive. That’s why we’ve seen such a increase in dependency on OTAs, and having to play by their rules.
There is an alternative. And Avvio is leading that opportunity to reduce reliance on the OTAs. Our mandate is to help hotels become more profitable, and we do that by maximising your direct channels.
Supporting services
To complement our booking platform technology, Avvio’s supporting services deliver not just more traffic, but traffic that’s primed to convert.
Our services include award-winning digital marketing, outstanding website design that creates unique guest experiences, online brand building and consultancy that will help you grow more margin per booking.

Shift from third parties
There’s a major pain point in the hotel industry today. OTAs deliver around 70% of all hotel room bookings in Europe alone, charging between 18-23% per booking – taken from hotels and handed over to third parties.
In 2015 alone, in North American market, US hotel assets were devalued by $7.5bn due to the growth of the OTAs. The net revenue they took away from hotels contributed to this significant devaluation.
With new challenges in today’s digital world, it’s hard for independent hotels to compete in this online ecosystem. With the increased digital marketing world, new travel distribution channels such as metasearch, it’s a struggle to remain competitive. That’s why we’ve seen such a increase in dependency on OTAs, and having to play by their rules.
There is an alternative. And Avvio is leading that opportunity to reduce reliance on the OTAs. Our mandate is to help hotels become more profitable, and we do that by maximising your direct channels.