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The invaluable commodity of guest data and how hotels can use it to drive ROI

By |2018-07-30T17:37:56+01:00September 12th, 2017|News|

As hotels and online travel agencies (OTAs) ramp up their game in the direct booking war with personalised searches, accommodation providers are under pressure to take a plunge into guest data. In doing this, they can give guests a seamless online and offline experience, unparalleled by competition and OTAs. This will ultimately drive direct bookings and guest loyalty.