When used correctly, Google Analytics can help hoteliers analyse user behaviour and engagement on their websites and drive online revenue. In this article we explore some useful reports which are key to online success.
Here at Avvio we have long been advocates of Bing and our customers use its paid search platform with great results. The reality is that it will never bring the volumes of bookings that Google does but we feel strongly that it plays an important role in any digital strategy.
Earlier this month our Head of Digital and CEO were invited to lecture at ESSEC Business School in Cergy, France for a day of digital marketing lectures with Masters-Level students.
Thinking of creating a seasonal digital marketing campaign for your hotel? Avvio's Digital Services Manager looks at 5 simple steps to running a successful integrated marketing campaign.
Are you spending money on digital campaigns but are still unsure of their efficiency? Have you been too ‘last minute’ when planning your seasonal campaigns and promotions? Your digital marketing strategy in need of an overhaul!
There is no doubt that Google will continue to dominate our digital distribution landscape, and it can seem like a full-time job keeping on top of all of the updates. This article takes a look at what the hospitality industry should focus on in 2019.