Avvio Blog & Insights
Avvio has been partnering with accommodation providers since 2002 to help build their brand online and drive transformative direct booking growth.
Our experts bring you the latest industry insights, news and opinions here on the Avvio blog.
Customer Service vs Customer Experience: How are they different and which is more important?
Customer service vs customer experience — is there really a difference? Despite the terms often being used interchangeably, there most certainly is… In a nutshell, the main difference between customer service and customer experience is that while customer service is one piece of the puzzle (focused on human interaction and directly supporting your customers) customer experience is the sum of the entire customer journey with your hotel.
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NEW allora.ai functionality due to be released on 5th April
We all know that hospitality is a fiercely competitive market, and with increasingly high expectations from the consumer it’s impossible to stand still. From personalised experiences to flexibility, the consumer is now very aware of what they expect and this is playing a part when hotel guests are looking to book. We can’t slow down, and as the industry continues to navigate the fast moving changes of the past few years, we too needed to ensure that Allora was able to navigate and flex at the same rate. With this in mind, we are really excited to announce our latest update to the Allora.ai platform and the new functionality that hoteliers and hospitality businesses across our customer base will benefit from.
Smart Content and Personalising the Guest Journey
The world of holiday booking has evolved. Customers are more wary with their arrangements, especially as holiday uncertainty is still high. This means they are likely to do lots of research and not book on the first visit to your website. A great way to combat this, and importantly - secure bookings, is by creating a personalised experience for your customer that remembers and adapts to what they are searching for, using their data to provide a more intuitive booking process.
New Guests vs Returning Guests – Who is better?
Both new and returning customers are important to any hotel, they are what gets your business started, and they help your business expand and grow into the business you want it to be. But what is the real difference between a returning customer and a new customer? What values does each bring to the (your) table?
A Marketing Strategy For Every Occasion
With Valentine's Day just around the corner, it got us thinking about how to make the most of the different holidays throughout the calendar year. Whether it’s romantic getaways in February or spa trips for Mother’s Day in March, there is a huge opportunity when it comes to capturing the spending desire of consumers for these special days.......
The Annual Wrap
Heading into 2022, we asked our CCO, Michael De Jongh, to reflect on the year just passed at Avvio. Read on to see what he had to say…"2021 was, like its predecessor, a year unlike any other; it started with lockdown, we emerged in the Spring. But despite this uncertain start, it was also the year we witnessed the powerful impact of people's desire to travel and come together....
The key to increasing your hotel web traffic by up to 78%
We caught up with the talented folks at Wonderhatch, a leading visual content agency focused on producing the very best in photography and film to talk about film, and why it is one of the most powerful tools available to the Hotelier...
The Importance of Excellent Hotel Photography
Jack Hardy is a specialist hotel, resort and architectural photographer based out of London. Shooting worldwide, his work is increasingly sought after by high-end luxury brands for their signature shots. In total he has experience with over 100 5-star hotels around the world. There’s a symbiosis when it comes to the presentation of images and the functionality of a website, hence Jack works closely with Avvio.
‘Tis the Season to Prioritise Gifting
Did you know that half of all annual gift card sales are done in the final two months of the year? If you aren’t already, it’s time to push your festive gifting campaigns. According to Google, after increasing steeply from mid-November last year, ‘Hotel Gift Card’ searches spiked between 13th -19th Dec in the UK. Globally, the busiest week for Gift Voucher searches was 20th-26th December.
A Guide to YouTube SEO Strategy
‘When a need arises, people turn to YouTube [...]
How Avvio helped Harvey’s Point grow revenue by 136%
Harvey's Point partnered up with Avvio in October 2019. The first step was to deliver a brand new and engaging website.
Privacy and Cookies – Google deadline moved out
Don’t wait - get your first party data [...]
TripAdvisor Plus – Tripadvisors’ new Netflix-style subscription programme for travellers
Opinion piece The team at TripAdvisor continues to [...]
De-mystifying PSD2
As if the travel industry was not complicated enough with its overuse of acronyms and dizzying terms we now have to contend with something known as PSD2. You may have heard phrases like PSD2, 3D Secure, Strong Customer Authentication, and Two-factor authentication over the last few weeks. So what on earth does that mean and how will it impact you?
Travel marketing must focus on “first party data” as we wave goodbye to third party cookies.
Opinion: Digital marketing is about to get a [...]
Using Cognitive Bias to Win in the “Messy Middle”
We have all been there, research complete and [...]