Avvio Blog & Insights
Avvio has been partnering with accommodation providers since 2002 to help build their brand online and drive transformative direct booking growth.
Our experts bring you the latest industry insights, news and opinions here on the Avvio blog.
Privacy and Cookies – Google deadline moved out
Don’t wait - get your first party data strategy in place now and get ahead of the game Google delays plan to block third party cookies until the end of 2023 In the middle of April, we wrote about the need to shift toward first [...]
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TripAdvisor Plus – Tripadvisors’ new Netflix-style subscription programme for travellers
Opinion piece The team at TripAdvisor continues to [...]
De-mystifying PSD2
As if the travel industry was not complicated enough with its overuse of acronyms and dizzying terms we now have to contend with something known as PSD2. You may have heard phrases like PSD2, 3D Secure, Strong Customer Authentication, and Two-factor authentication over the last few weeks. So what on earth does that mean and how will it impact you?
Travel marketing must focus on “first party data” as we wave goodbye to third party cookies.
Opinion: Digital marketing is about to get a [...]
Using Cognitive Bias to Win in the “Messy Middle”
We have all been there, research complete and [...]
Roll on the Staycation Boom
Are you ready for the staycation boom? As [...]
Is Google really giving away free Hotel Ads space?
Update As with any announcement from Google, the [...]
Update your Facebook Tracking in 20 clicks
Changes to make to your Facebook Tracking If [...]
Google’s Travel Insights – A Closer Look at Travel Demand & Trends
Avvio’s take: With the hospitality industry still struggling [...]
The customer journey and increasing loyalty
Last week we saw our Chief Commercial Officer, [...]
Why are we so chuffed about the People’s Choice Award?
We were delighted to have scooped a number [...]
Avvio among the top-rated at the 2021 HotelTechAwards
Hotel Tech Report has announced winners in the [...]
January Digital News
Happy New Year! In this month's digital news [...]
Are staycations the new vacations?
2020 certainly threw a curveball for the industry [...]
Who is converting your traffic?
As one of the most difficult years for [...]
Keeping positive about travel during COVID-19
As uncertainty continues to plague the market, negative [...]