Avvio Blog & Insights
Avvio has been partnering with accommodation providers since 2002 to help build their brand online and drive transformative direct booking growth.
Our experts bring you the latest industry insights, news and opinions here on the Avvio blog.
The Importance of Excellent Hotel Photography
Jack Hardy is a specialist hotel, resort and architectural photographer based out of London. Shooting worldwide, his work is increasingly sought after by high-end luxury brands for their signature shots. In total he has experience with over 100 5-star hotels around the world. There’s a symbiosis when it comes to the presentation of images and the functionality of a website, hence Jack works closely with Avvio.
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‘Tis the Season to Prioritise Gifting
Did you know that half of all annual gift card sales are done in the final two months of the year? If you aren’t already, it’s time to push your festive gifting campaigns. According to Google, after increasing steeply from mid-November last year, ‘Hotel Gift Card’ searches spiked between 13th -19th Dec in the UK. Globally, the busiest week for Gift Voucher searches was 20th-26th December.
A Guide to YouTube SEO Strategy
‘When a need arises, people turn to YouTube [...]
How Avvio helped Harvey’s Point grow revenue by 136%
Harvey's Point partnered up with Avvio in October 2019. The first step was to deliver a brand new and engaging website.
Privacy and Cookies – Google deadline moved out
Don’t wait - get your first party data [...]
TripAdvisor Plus – Tripadvisors’ new Netflix-style subscription programme for travellers
Opinion piece The team at TripAdvisor continues to [...]
De-mystifying PSD2
As if the travel industry was not complicated enough with its overuse of acronyms and dizzying terms we now have to contend with something known as PSD2. You may have heard phrases like PSD2, 3D Secure, Strong Customer Authentication, and Two-factor authentication over the last few weeks. So what on earth does that mean and how will it impact you?
Travel marketing must focus on “first party data” as we wave goodbye to third party cookies.
Opinion: Digital marketing is about to get a [...]
Using Cognitive Bias to Win in the “Messy Middle”
We have all been there, research complete and [...]
Roll on the Staycation Boom
Are you ready for the staycation boom? As [...]
Is Google really giving away free Hotel Ads space?
Update As with any announcement from Google, the [...]
Update your Facebook Tracking in 20 clicks
Changes to make to your Facebook Tracking If [...]
Google’s Travel Insights – A Closer Look at Travel Demand & Trends
Avvio’s take: With the hospitality industry still struggling [...]
The customer journey and increasing loyalty
Last week we saw our Chief Commercial Officer, [...]
Why are we so chuffed about the People’s Choice Award?
We were delighted to have scooped a number [...]
Avvio among the top-rated at the 2021 HotelTechAwards
Hotel Tech Report has announced winners in the [...]