Insights from Avvio
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Machine learning, artificial intelligence (AI) and big data are the latest buzzwords in our industry. They’re brought up regularly when talking about technology and yet there’s confusion about how these technological advances will impact accommodation providers. We aim to clear up that confusion in this article and provide insight into how you can use the latest tech to drive direct bookings and efficiency for your own property.
Here at Avvio, we understand that data security is of paramount importance to our partners, especially when we hear of data breaches and security threats today. Hoteliers and other accommodation providers handle so much data every day that it could make them a tempting target for cyber criminals. Personal information is required from a guest to effectively book and check into their room, cater to their needs in the lead up to their stay, during their visit and after they check-out. Businesses must ensure that the payments between guests and property are successful, whether they’re made online, over the phone or desk or even through an app or messaging service. Avvio puts data security first - always and with no exceptions.
Here are a few ways in which we keep you safe:
Social media rarely has the same conversion rate as paid or organic search results. After all, people don’t scroll through their newsfeed with the intent of purchasing a hotel stay. They’re there to engage with their friends and family and view aspirational content. As such, it’s harder to get them to commit to a conversion. However, though brand awareness should remain your primary objective, driving revenue is a possibility if you optimise your campaigns correctly.
To help, Avvio has detailed seven essential best practices for social media.
Avvio is proud to announce the launch of Allora, the world’s first direct booking platform powered by artificial intelligence (AI).
Launching in October, Allora will be the first AI-powered direct booking platform for hotels and accommodation providers and will use machine learning to constantly improve the booking experience and increase conversions. Allora focuses primarily on driving direct bookings and guest loyalty by orchestrating better online interactions between hotels and guests.
The place to be. That’s the tagline of The HarborClub, the brand new property due to open on the Caribbean island of Saint Lucia this autumn. Classing itself as a four-star property with five-star customer service, the hotel will offer 115 rooms and suites and cater to a wide range of guests with a wealth of facilities, services and food to satisfy every taste. Situated in Rodney Bay next to the Marina, the property’s guests will wake up to views of the enormous free-form swimming pool and yachts dancing on the Caribbean Sea beyond. It provides guests with everything they could possibly want, living up to its tagline.