Insights from Avvio
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According to Sales Cycle, 81% of online travel bookings are abandoned, with 13% saying it’s because the booking process is too long and complicated, even after selecting rooms and dates. But why would a potential guest secure rooms, dates, rates and perhaps even add-ons, only to abandon at the last moment?
According to the survey:
53% of visitors abandon their booking when shown the total price.
26% of bookers drop off when asked for personal details.
The remaining 21% give up when asked for their payment details.
There are real reasons behind their abandonment, just as there are real reasons why a shopper chooses to make that last move and book. In this article, I’m going to let you in on a few simple ways to minimise the motivation to abandon, so you can improve your direct booking revenue.
After months of behind-the-scenes work I’m delighted to officially announce Avvio’s latest innovation – Allora; the world’s first booking engine that’s powered by Artificial Intelligence (AI).
Allora has been a journey of well over 18 months for the team here at Avvio and it has been in many ways, our most ambitious project since we launched our first booking engine back in 2001. Allora, which translates to ‘come on’ or ‘let’s go’ from its Italian heritage, was born out of a desire to be constantly innovating and moving the industry forward by making the latest technology more widely available, and of course to continue growing your direct channel.
Great National Hotels and Resorts caters to every type of guest with their mix of hotels across Ireland and the UK. From leading wedding venues like the Midlands Park Hotel in Ireland’s County Laois, to beautiful beach getaways like The Great National Grand Hotel Swansea in Wales, guests can find their escape.
With 35 properties across the UK and 23 in Ireland, it would be almost impossible to manage such a portfolio without the right software. So Great National Hotels (GNH) partnered with Avvio, Europe’s leading booking engine and digital agency for hotels, in 2010 to improve efficiency and direct bookings at the same time.
Hotel booking and digital marketing expert Avvio has been named Ireland’s most innovative supplier at the Gold Medal Awards.
Run by Hotel & Catering Review, the awards recognise the best independent operators in the Irish hospitality industry, from hotels to restaurants and leisure facilities.
Avvio fended off competition to claim the title which recognises hospitality suppliers that apply new or advanced methods to their business strategies to generate added value and profits.
2017 has been a year of great success for Avvio and we have continued to grow from strength to strength in our goal to bring its revolutionary technology across the globe I am delighted to announce that Avvio has partnered with Marriott Digital Services (MDS), Marriott International’s comprehensive in-house digital services solution for hotels, to deliver online excellence for its partner hotel clients.