Insights from Avvio
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As we near the end of the year, I got together with our team to reflect on what has been happening in the world of Avvio in 2017.
How can you get superior digital services, and high performing results? Look no further than Avvio’s digital marketing team. Over the years, our digital team has grown and developed a strong reputation for delivering great results to our ever-increasing portfolio of accommodation providers.
In 2017 to date alone, we have managed pay per click (PPC) budgets of almost €2.1M, generating €30.7M in bookings for our clients. We’re proud of the return on investment for PPC across the portfolio, which is a staggering 15:1 and above the industry average.
With the end of the year nearly upon us it seems fitting that the November 2017 edition of Avvio’s Digital News is all about change.
In the past month we’ve seen:
- A major update to Google’s Hotel Search Service;
- A shift in Booking.com’s marketing budget towards television advertising;
- An increase in Twitter’s character limit from 140 characters to 280;
- Difficult times for Metasearch as OTAs begin to step away;
- Snapchat geo-filters are now available for purchase in Ireland.
For full details on these stories visit our Avvio Digital Newsletter – November 2017 Edition.
According to Sales Cycle, 81% of online travel bookings are abandoned, with 13% saying it’s because the booking process is too long and complicated, even after selecting rooms and dates. But why would a potential guest secure rooms, dates, rates and perhaps even add-ons, only to abandon at the last moment?
According to the survey:
53% of visitors abandon their booking when shown the total price.
26% of bookers drop off when asked for personal details.
The remaining 21% give up when asked for their payment details.
There are real reasons behind their abandonment, just as there are real reasons why a shopper chooses to make that last move and book. In this article, I’m going to let you in on a few simple ways to minimise the motivation to abandon, so you can improve your direct booking revenue.