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How to stop potential guests from abandoning their booking
Posted by Frank Reeves on: 2017-10-03 14:36:00Avvio  |  Booking Engine  |  Web Design

According to Sales Cycle, 81% of online travel bookings are abandoned, with 13% saying it’s because the booking process is too long and complicated, even after selecting rooms and dates. But why would a potential guest secure rooms, dates, rates and perhaps even add-ons, only to abandon at the last moment? 

According to the survey:

53% of visitors abandon their booking when shown the total price.

26% of bookers drop off when asked for personal details.

The remaining 21% give up when asked for their payment details.

There are real reasons behind their abandonment, just as there are real reasons why a shopper chooses to make that last move and book. In this article, I’m going to let you in on a few simple ways to minimise the motivation to abandon, so you can improve your direct booking revenue.

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Avvio launches world’s first AI-powered booking engine
Posted by Frank Reeves on: 2017-10-03 13:45:07Avvio  |  Booking Engine
Allora - The world's first booking engine powered by AI

After months of behind-the-scenes work I’m delighted to officially announce Avvio’s latest innovation – Allora; the world’s first booking engine that’s powered by Artificial Intelligence (AI).

Allora has been a journey of well over 18 months for the team here at Avvio and it has been in many ways, our most ambitious project since we launched our first booking engine back in 2001. Allora, which translates to ‘come on’ or ‘let’s go’ from its Italian heritage, was born out of a desire to be constantly innovating and moving the industry forward by making the latest technology more widely available, and of course to continue growing your direct channel.

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How Great National Hotels works with Avvio to drive direct revenue for a diverse hotel collection
Posted by Niamh Power on: 2017-10-03 10:16:00Avvio  |  Booking Engine  |  Digital Marketing  |  Web Design

Great National Hotel property exterior


Great National Hotels and Resorts caters to every type of guest with their mix of hotels across Ireland and the UK. From leading wedding venues like the Midlands Park Hotel in Ireland’s County Laois, to beautiful beach getaways like The Great National Grand Hotel Swansea in Wales, guests can find their escape.

With 35 properties across the UK and 23 in Ireland, it would be almost impossible to manage such a portfolio without the right software. So Great National Hotels (GNH) partnered with Avvio, Europe’s leading booking engine and digital agency for hotels, in 2010 to improve efficiency and direct bookings at the same time.

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Marriott Digital Services partners with Avvio to deliver online excellence
Posted by Rich Tuckwell on: 2017-09-27 13:42:00Avvio
Avvio and Marriott Digital Services partner to deliver online excellence for its partner hotels

2017 has been a year of great success for Avvio and we have continued to grow from strength to strength in our goal to bring its revolutionary technology across the globe I am delighted to announce that Avvio has partnered with Marriott Digital Services (MDS), Marriott International’s comprehensive in-house digital services solution for hotels, to deliver online excellence for its partner hotel clients.

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How Diamond Coast Hotel found their independence by following the crowd
Posted by Niamh Power on: 2017-09-26 13:32:00Avvio  |  Booking Engine  |  Digital Marketing

Diamond Coast Hotel Ireland exterior

With a 30% rise in direct revenue year-to-date, the Diamond Coast Hotel in Ireland feels anything but sheepish.

The four-star hotel lies in the picturesque seaside village of Enniscrone and comprises of 95 spacious and stylish rooms that overlook Ireland’s Wild Atlantic Way. Diamond Coast broke away from their previous hotel group to become independent in March 2016. They partnered with Avvio, Europe’s leading booking engine, to build a digital presence of their own, rather than relying on the group.

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