Insights from Avvio
Keep updated with what's happening in travel technology...
Apple Pay has arrived in Ireland. Consumers no longer need to dig out their wallet or credit card to pay for a product or service. They merely whip out their phone, tap and go. Over two years since it was first introduced in the USA, the technology has been a long time coming for Irish retailers.
This is Part 2 of our ‘Are you “content” with you content?’ article. If you haven’t read part one you can find it here.
6. Use Anchor text.
Anchor text is the clickable links within the content. Use anchor text to link to relevant pages both within your website and beyond with the relevant key phrase. Try to think of the user experience also and ease of navigation. Google analyses how long the user stays on pages and engages as they navigate around the site. Good internal links will allow Google to spider and index more pages within your site and good descriptive content will provide the user with all the information they need to make that final booking.
Avvio are delighted to be running a ½ day social media training course for accommodation providers. Get up to date on all things social from the experts.
We'll have two events running this month:
- Strand Hotel Limerick Tues 29th Nov 9.00am-1.00pm
- Clontarf Castle Dublin Wed 30th Nov 9.30am-1.30pm