Insights from Avvio

With the digital revolution in full swing and the need for accommodation providers to drive direct bookings growing every day, the National Hotel Marketing Conference couldn’t have come at a better time. And you bet Avvio’s going to be there.

Hosted at the Hilton Hotel in St George’s Park, Burton Upon Trent, the conference promises to provide hotel marketers with an injection of adrenaline as they perfect their strategies for the year ahead. The one-day conference taking place on Thursday 13 July, is the only marketing event for UK hotels and will focus on connecting with guests, by understanding and appealing to their needs more effectively. Packed full of seminars, exhibitions and talks led by the likes of Marriott International, the Hotel Marketing Association and Unusual Hotels of the World, delegates have ample opportunity to network and learn new marketing tactics and strengthen their own business strategies.

I’ll be in the conference’s ‘Avenue of Excellence’, on stand six throughout the event, so make some time to come and talk about how Avvio can help drive your digital marketing strategies. Avvio has a host of digital marketing experts and services that empower hoteliers and other accommodation providers to grow their brand presence online, building more effective connections with guests and potential guests alike. Avvio takes an innovative approach to the digital mix, and as Premier Partners with Google, we're fully up-to-date with PPC and SEO campaigns, website design and optimisation, digital personalisation strategies - oh and we also provide Europe’s leading booking engine!

Get inspired: read how Avvio has helped the Temple Bar Hotel connect with their global audience.

Avvio, Europe’s leading booking platform provider, is coming to the Serviced Apartment Summit in London.

We'll be supporting the entire event from 12 to 13 July, so drop by and meet our direct booking experts, Penny Crawford and Jack Kenyon. They would love to discuss with you how to drive your direct bookings revenue, boost your conversions and minimise money spent on online travel agencies.

Coco Palm is a stunning resort located on the idyllic Caribbean island of Saint Lucia. As you’d expect from a luxury Caribbean resort, it’s the closest thing to paradise a traveller can hope to find. Picture waking up to tropical splendour and birdsong, with a surrounding of lush gardens and palm trees. Picture throwing open your luxury Swim Up room doors to a pool bathed in sunlight and later, sitting at the poolside resort bar, sipping a Caribbean cocktail. Add to that picture, the fact that this 3.5-star resort is the creation of the Chastanet family and you’ve got Coco Palm.

Caroline Kelleher, Avvio’s lead designer and user experience consultant, is taking on a huge challenge for charity on 1 July.

On behalf of Recovery Haven - Cancer Support House, Caroline will mount her bike and take on the 180km (112 miles) that makes up the Ring of Kerry Charity Cycle.

The circuit will take her around the full loop of Co. Kerry. Joining 10,000 other inspiring cyclists at 6 am in Killarney, South West Ireland, Caroline will ride along the coastline, up and down hills, through fields and across rivers, until she gets back to where she started, to raise money for the Kerry-based charity.

Manorview Hotels and Leisure Group has a portfolio of nine boutique hotels scattered throughout Scotland and manages them all with one optimised booking platform: Convert by Avvio. Each of these hotels offers a unique and exquisite guest experience.

Pam Davies, Group Revenue Manager for the Manorview Hotels Group, explains, “We have everything from a Scottish castle and a Tudor Gothic mansion to award-winning hotels that include family pubs and lively nightclubs. We cater for all and we always work towards serving our guests in the best way we can.”

Managing the digital channels for nine different hotels is no easy task. So Manorview partnered with Avvio in autumn 2016, to introduce efficiencies and maximise direct bookings across all their properties.