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Great National Hotels and Resorts caters to every type of guest with their mix of hotels across Ireland and the UK. From leading wedding venues like the Midlands Park Hotel in Ireland’s County Laois, to beautiful beach getaways like The Great National Grand Hotel Swansea in Wales, guests can find their escape.
With 35 properties across the UK and 23 in Ireland, it would be almost impossible to manage such a portfolio without the right software. So Great National Hotels (GNH) partnered with Avvio, Europe’s leading booking engine and digital agency for hotels, in 2010 to improve efficiency and direct bookings at the same time.
With a 30% rise in direct revenue year-to-date, the Diamond Coast Hotel in Ireland feels anything but sheepish.
The four-star hotel lies in the picturesque seaside village of Enniscrone and comprises of 95 spacious and stylish rooms that overlook Ireland’s Wild Atlantic Way. Diamond Coast broke away from their previous hotel group to become independent in March 2016. They partnered with Avvio, Europe’s leading booking engine, to build a digital presence of their own, rather than relying on the group.
Smartphones have become a vital part of our daily lives; changing how we communicate, how we browse the web and even how we book our hotel stays.
Since these handy little devices make us always connected and have become our go-to gadgets to connect to the Internet, it is no wonder that Google is putting so much effort into making the web mobile-friendly. The next step in this process could be a mobile-first search index.
But what exactly is a mobile-first index and what does it even mean for hotel websites? In this article we explain everything hoteliers need to know about Google’s proposed plan.
As hotels and online travel agencies (OTAs) ramp up their game in the direct booking war with personalised searches, accommodation providers are under pressure to take a plunge into guest data. In doing this, they can give guests a seamless online and offline experience, unparalleled by competition and OTAs. This will ultimately drive direct bookings and guest loyalty.
Yet despite the wide use of consumer data, it's still a valuable and precious commodity - one that should be collated and used with care. Ensure you know how your guests view their data, how willing they are to give it to you and what they expect in return. Understanding these things will help you strengthen guest retention and loyalty, drive direct and repeat bookings and achieve a higher return on investment (ROI) for your digital strategy.
Budget planning and strategy planning go hand in hand - and as they’re both large tasks it can be difficult to decide where to start. To make the path clearer for you, the Avvio digital team has come together to outline their top tips to include in your 2018 digital marketing strategy. We advise addressing the following pointers in your upcoming strategy so that you can factor them into your 2018 budget and prepare for a year of success.