Insights from Avvio
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As we near the end of the year, I got together with our team to reflect on what has been happening in the world of Avvio in 2017.
How can you get superior digital services, and high performing results? Look no further than Avvio’s digital marketing team. Over the years, our digital team has grown and developed a strong reputation for delivering great results to our ever-increasing portfolio of accommodation providers.
In 2017 to date alone, we have managed pay per click (PPC) budgets of almost €2.1M, generating €30.7M in bookings for our clients. We’re proud of the return on investment for PPC across the portfolio, which is a staggering 15:1 and above the industry average.
Preparing an annual digital marketing plan and budget is an essential task for all hotels at this time of year. It will help you come back after the Christmas break with a plan of action.
Assessing how your digital channels performed in 2017 will be key to improving and identifying future opportunities. For example, if content was a weakness due to resources, then focus on that and any fresh opportunities you haven’t looked at first.
With the end of the year nearly upon us it seems fitting that the November 2017 edition of Avvio’s Digital News is all about change.
In the past month we’ve seen:
- A major update to Google’s Hotel Search Service;
- A shift in Booking.com’s marketing budget towards television advertising;
- An increase in Twitter’s character limit from 140 characters to 280;
- Difficult times for Metasearch as OTAs begin to step away;
- Snapchat geo-filters are now available for purchase in Ireland.
For full details on these stories visit our Avvio Digital Newsletter – November 2017 Edition.