Insights from Avvio
Keep updated with what's happening in travel technology...
Smartphones have become a vital part of our daily lives; changing how we communicate, how we browse the web and even how we book our hotel stays.
Since these handy little devices make us always connected and have become our go-to gadgets to connect to the Internet, it is no wonder that Google is putting so much effort into making the web mobile-friendly. The next step in this process could be a mobile-first search index.
But what exactly is a mobile-first index and what does it even mean for hotel websites? In this article we explain everything hoteliers need to know about Google’s proposed plan.
As hotels and online travel agencies (OTAs) ramp up their game in the direct booking war with personalised searches, accommodation providers are under pressure to take a plunge into guest data. In doing this, they can give guests a seamless online and offline experience, unparalleled by competition and OTAs. This will ultimately drive direct bookings and guest loyalty.
Yet despite the wide use of consumer data, it's still a valuable and precious commodity - one that should be collated and used with care. Ensure you know how your guests view their data, how willing they are to give it to you and what they expect in return. Understanding these things will help you strengthen guest retention and loyalty, drive direct and repeat bookings and achieve a higher return on investment (ROI) for your digital strategy.
Budget planning and strategy planning go hand in hand - and as they’re both large tasks it can be difficult to decide where to start. To make the path clearer for you, the Avvio digital team has come together to outline their top tips to include in your 2018 digital marketing strategy. We advise addressing the following pointers in your upcoming strategy so that you can factor them into your 2018 budget and prepare for a year of success.
It’s that time of year again: the dreaded season of budget planning. With so many numbers and different parts of your organisation to keep track of, it can be a challenge to set and keep to budgets. To make your job a little easier, here are our top tips on how best to budget for your 2018 digital marketing strategy. Our digital marketing experts have determined the key trends for 2018, both in the travel industry and in wider digital marketing and have combined those with our insight gathered from years of specialist knowledge to determine the best way to approach your digital marketing strategy and budget planning for the year ahead.
After a month in Avvio’s US office, I’m back in Europe and my autumn will kick off on 4 September with an exciting roundtable discussion at the HSMAI Annual Day in Oslo, followed closely by a session at the Frankfurt conference, HSMAI Region Europe Leadership Day on 7 September. I’ll be leading a session on The Emotive Booking Path: Leveraging emotion to grow direct.