Insights from Avvio
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Preparing an annual digital marketing plan and budget is an essential task for all hotels at this time of year. It will help you come back after the Christmas break with a plan of action.
Assessing how your digital channels performed in 2017 will be key to improving and identifying future opportunities. For example, if content was a weakness due to resources, then focus on that and any fresh opportunities you haven’t looked at first.
2016 saw the Temple Bar Hotel in Dublin transform from a three star to a four star property. Mixing contemporary design with independent flair, the hotel started a partnership with Avvio in 2016 to showcase their refreshed brand and new interior design across all digital channels. Avvio has helped the Temple Bar Hotel create three internationally appealing websites, strengthen their digital marketing strategies and boost their direct bookings with Europe’s leading booking engine, Convert by Avvio.