Insights from Avvio
Keep updated with what's happening in travel technology...
I had the pleasure of joining a technology roundtable discussion recently with Canada's Hotelier Magazine editor, as well as other hotel tech experts. You can read the full article in my latest blog post below.
Hotelier: What are the most common challenges hoteliers are trying to solve with technology?
As a hotelier in an increasingly digitized world, growing your direct booking revenue can be a real balancing act. That’s why Avvio has brought together some of the brightest minds in the hotel tech industry for a free afternoon of discussion, strategizing and planning to help you find your balance when it comes to unifying your direct booking channel.
’The Balancing Act’ is a free event masterclass all about direct channel growth taking place in Midtown, New York City on Thursday 22 February. Register now for your free spot on our Eventbrite page.
As we near the end of the year, I got together with our team to reflect on what has been happening in the world of Avvio in 2017.
According to Sales Cycle, 81% of online travel bookings are abandoned, with 13% saying it’s because the booking process is too long and complicated, even after selecting rooms and dates. But why would a potential guest secure rooms, dates, rates and perhaps even add-ons, only to abandon at the last moment?
According to the survey:
53% of visitors abandon their booking when shown the total price.
26% of bookers drop off when asked for personal details.
The remaining 21% give up when asked for their payment details.
There are real reasons behind their abandonment, just as there are real reasons why a shopper chooses to make that last move and book. In this article, I’m going to let you in on a few simple ways to minimise the motivation to abandon, so you can improve your direct booking revenue.