Insights from Avvio
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As a hotelier in an increasingly digitized world, growing your direct booking revenue can be a real balancing act. That’s why Avvio has brought together some of the brightest minds in the hotel tech industry for a free afternoon of discussion, strategizing and planning to help you find your balance when it comes to unifying your direct booking channel.
’The Balancing Act’ is a free event masterclass all about direct channel growth taking place in Midtown, New York City on Thursday 22 February. Register now for your free spot on our Eventbrite page.
As we near the end of the year, I got together with our team to reflect on what has been happening in the world of Avvio in 2017.
According to Sales Cycle, 81% of online travel bookings are abandoned, with 13% saying it’s because the booking process is too long and complicated, even after selecting rooms and dates. But why would a potential guest secure rooms, dates, rates and perhaps even add-ons, only to abandon at the last moment?
According to the survey:
53% of visitors abandon their booking when shown the total price.
26% of bookers drop off when asked for personal details.
The remaining 21% give up when asked for their payment details.
There are real reasons behind their abandonment, just as there are real reasons why a shopper chooses to make that last move and book. In this article, I’m going to let you in on a few simple ways to minimise the motivation to abandon, so you can improve your direct booking revenue.
Smartphones have become a vital part of our daily lives; changing how we communicate, how we browse the web and even how we book our hotel stays.
Since these handy little devices make us always connected and have become our go-to gadgets to connect to the Internet, it is no wonder that Google is putting so much effort into making the web mobile-friendly. The next step in this process could be a mobile-first search index.
But what exactly is a mobile-first index and what does it even mean for hotel websites? In this article we explain everything hoteliers need to know about Google’s proposed plan.