How to engage and convert website visitors with personalisation: Join Frank's presentation at the BHA Summit
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The BHA Summit on 06 June 2017 promises a 360 degrees perspective of the hospitality industry, and you bet Avvio is going to be right at the centre of that.
That’s why I’ll be leading a presentation on how hotels can use digital personalisation to improve their guests’ online experience of their brand and improve their direct booking revenue.
Taking the stage at 14:50, just after TripTease hones in on how to find the right balance between OTAs and direct campaigns, I’ll examine the science of online conversion and how to deliver an effective direct booking experience. I’ll reveal the secrets of ramping up the conversation based on upselling, cross-selling and loyalty.
As technology advances and travellers become harder to impress, hoteliers and other accommodation providers can’t expect to attract bookings with generic special offers and discounts. For millennials and especially Generation Z, who’ve grown up in the digital age and will soon become the dominant demographic, travelling has become less about the bargains and more about the experience. They seek the personal element, even with their eyes glued to their mobiles in the process! They expect you to know exactly what they want, and when they want it.
This is where personalisation comes in. By implementing an innovative online personalisation strategy, hoteliers can tailor the booking experience to each individual guest and incite them to make direct and repeat bookings. In my presentation, I’ll be discussing how to do this successfully.
Hosted by the British Hospitality Association in The Grand Connaught Rooms in London, The Summit: Hospitality Tourism & Aviation Conference will provide a 360 degrees perspective on how the current global political and economical climate will impact the hospitality and tourism industry. It’s clear we’re in the midst of exciting technological advances and political change and The Summit will explore new truths and opportunities for businesses to use this to their advantage.
Along with my unmissable presentation on personalisation, other panels and discussion topics will include consumer perceptions, inspiring the future workforce and even a presentation by Ed Balls, who will give his insight into the outlook of the UK.
If you’re attending this iconic event, make sure to join my presentation, or if you’d like to learn more about how Avvio can improve your digital strategies and your direct booking revenue, get in touch.