Are you “content” with your content? Avvio’s Top 10 Content Marketing Tips Part 2.

Keep updated with what's happening in travel technology...

Posted by Michelle Noonan on: 2017-01-12 15:13:00Avvio  |  Digital Marketing

This is Part 2 of our ‘Are you “content” with you content?’ article. If you haven’t read part one you can find it here.

6. Use Anchor text.

Anchor text is  the clickable links within the content. Use anchor text to link to relevant pages both within your website and beyond with the relevant key phrase. Try to think of the user experience also and ease of navigation. Google analyses how long the user stays on pages and engages as they navigate around the site.  Good internal links will allow Google to spider and index more pages within your site and good descriptive content will provide the user with all the information they need to make that final booking.

 

7. Avoid thin content.

Thin content can be seen by Google in a negative manor as having little relevance to the user.  The quality of the content is extremely significant and poor content or duplication of content can affect rankings. Also, the most important information should be at the top of the page. In fact, content over 1,500 words tend to get the best search ranking benefits, engagement and social sharing.  

 

8. Include video.

From an SEO perspective, you will increase the time that the user is spending on your site and on your page. Google may use length of time to work out how good your website is compared to others.  Video can enhance the user experience and offer a more visually appealing encounter.

 

9. Calls to Action

Once the visitor has received the information they require, you need to ensure that they can go on to complete the desired action in the easiest way possible. Have clear call to actions on every page, i.e. “Book Now”, “Make an Enquiry” or “Subscribe now”.  Make it as easy as possible for them to book with an easy path to purchase.

 

10. Social Media

Promote your website content through your various social media channels. Add a direct link from the website that you are referring to. Encourage social sharing of your content to promote brand awareness.

To use Urban Villa’s blog as an example once again. Each blog post features handy share buttons at the top of every blog post to make it as easy as possible for readers to share their articles. Additionally, in the right-hand side of the page they have a clear call to action to spur readers to book immediately.

 

  

Once you have a thorough content marketing strategy in place; monitor, measure and adapt. Monitoring the performance of your content can give great insight into how well you are answering your audience's questions and how to plan for the future. 

Avvio’s Top Tips:

1. Focus groups or workshops can give additional insights into the varying consumer personas.

 

2. There are various tools that can provide helpful insights such as Google Keyword Planner, Answerthepublic and as mentioned, social media.

 

3. Look at what is being shared and liked in your posts and use this information to build engaging content for the future. 

 

4. Social media and even reviews can be a great way to gain awareness of your user’s needs.  Social media tools such as Mention, Tweetdeck and Hootsuite can aid in this area as well as highlighting trending topics of the moment. 

 

 

In conclusion, having an effective content strategy should be a priority for all hotels to ensure an optimal online experience. Make the journey a memorable one for each visitor and one that they will want to return to in the future. For more information on how Avvio can help with your content strategy contact us today digital@avvio.com.

 


Scroll Down