Join Avvio on the road across Europe
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It’s no surprise that I’m on the road again this summer. I’m busy representing Avvio across the globe, so I’ll be in my element throughout June as I attend each event in the HSMAI Europe Roadshow. Having led a roundtable discussion at the Revenue Optimisation Conference in Amsterdam back in April, I then gave a presentation on mobile dynamics in direct bookings to the audience in Paris, and on 31 May, I’ll touch down in Barcelona to support the next venue for the HSMAI roadshow.
As someone constantly on the move, I understand the life of a traveller and like to think I know how their minds work when looking to book a place to stay. It’s all about emotional incentive and so for each of these roadshow events, I’m going to lead a roundtable discussion on Putting Emotions into Bookings. I’ll discuss innovative ways you can play to shoppers’ emotions, in order to get them to convert. Essentially, you need to think like your shopper and give them an online experience that’s seamless, intuitive and personal to them. Shoppers will make that final decision to book if they feel an incentive to do so, if they feel a desire to stay in that room, to swim in your pool, to unwind in your spa. It’s then your job to encourage your website visitors to feel those emotions so that they book direct with you.
Hosted by the European Region of the Hospitality Sales and Marketing Association International (HSMAI), the roadshows consist of events across Europe, free to attend for those working in the hotel industry. Each event will include an afternoon filled with quality educational sessions, followed by drinks and networking in the evening. Sponsored by Avvio and bringing together a range of industry experts, topics will cover the latest technology, trends and insights to shake the industry. You can learn how to utilise smart data, revenue management and booking engine technologies to drive direct revenue and boost efficiencies in your property.
Find your nearest roadshow:
Barcelona – 31 May, Melia Barcelona Sky
Madrid – 1 June, Melia Madrid Princesa
Helsinki – 6 June, Radisson Blu Seaside
Copenhagen – 7 June, Scandic Palace Hotel
Stockholm – 8 June, Central Stockholm
Dublin – 14 June, The Croke Park Hotel
If you’re coming to any of the roadshows (and you really should!), drop me a line. I’d love to meet you and have a chat about how you can improve your direct booking revenue and digital marketing strategies.