Getting Personal At Hotel Tech Lab London

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Posted by Frank Reeves on: 2017-05-10 17:03:28Avvio  |  Booking Engine  |  Digital Marketing


I’m going to be getting personal with London’s hoteliers. On 16 May, I’ll be speaking at the Hotel Tech Lab about personalisation and localisation, why every consumer matters.

The event brings together industry experts to comment on disruption in hospitality, and the impact of the millennial mind-set. In an age of smart data, digital transformation and our growing reliance on the internet and mobile devices, it’s more important than ever to keep up with industry and digital trends, and to remain poised to adapt at any given moment.

As technology becomes more advanced and automated, interactions between businesses and consumers are becoming increasingly impersonal. But hoteliers and other accommodation providers need to use data to recapture the human element, which is so fundamental to the hospitality industry. To attract and hook the interest of guests with high standards and short attention spans, hoteliers need to be smart with their communication. My presentation will discuss how you can use personalisation to build a stronger and longer-lasting relationship with guests and to also increase direct and repeat bookings. 

Léa Vernet, a key member of the Global Partnership team at Availpro, says, “We’re delighted to have Frank presenting at the Hotel Tech Lab conference on Tuesday. The event will bring together Frank and five other hospitality experts to discuss the current trends and technology disrupting the hotel industry. I look forward to hearing Frank’s insights into how hoteliers can increase revenue through direct bookings, personalisation and customer loyalty.”

Go to the Hotel Tech Lab event page to book your free place.

More about Hotel Tech Lab                                                 

The Hotel Tech Lab in London will be the second of these events hosted by technology solutions provider and Avvio’s integration partnerAvailpro, following the success of the first edition in Prague last month and will bring together a range of industry experts, including speakers from Triptease, Expedia, STR and of course, Avvio. Hosted in the stylish Hoxton in Holborn, Availpro promises the event to provide valuable networking opportunities along with a range of insightful educational sessions on the importance of digital transformation and the impact of millennials on the hospitality industry.

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