Insights from Avvio
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2017 has been a year of great success for Avvio and we have continued to grow from strength to strength in our goal to bring its revolutionary technology across the globe I am delighted to announce that Avvio has partnered with Marriott Digital Services (MDS), Marriott International’s comprehensive in-house digital services solution for hotels, to deliver online excellence for its partner hotel clients.
With a 30% rise in direct revenue year-to-date, the Diamond Coast Hotel in Ireland feels anything but sheepish.
The four-star hotel lies in the picturesque seaside village of Enniscrone and comprises of 95 spacious and stylish rooms that overlook Ireland’s Wild Atlantic Way. Diamond Coast broke away from their previous hotel group to become independent in March 2016. They partnered with Avvio, Europe’s leading booking engine, to build a digital presence of their own, rather than relying on the group.
Avvio is thrilled to be showcasing the latest in direct booking technology at Hotel Tech Live - the event for the innovations transforming the hospitality industry.
Bringing together technology suppliers, visionaries and innovators from across the globe, the show on 26-27 September at ExCeL London encompasses two full days of seminars, education sessions, lively panel discussions and networking opportunities.
As we're launching the world’s first artificial intelligence (AI) booking engine next month, it's only fitting that our experts will be sharing knowledge through two different panel sessions and an engaging exhibitor stand.
Frank Reeves, Avvio’s Co-founder and CEO, will join a lively panel on Customer Experience on the first day of the event. He will come together with industry experts to discuss how hotels can entice the next generation customer through immersive online interactions.
Frank explains, “As digitalisation grows, consumers increasingly crave the human touch in online interactions. Guests now expect relevant, personalised experiences when booking a hotel room and it’s our responsibility to deliver this to them. I’ll be talking about how hoteliers can provide a seamless and immersive user experience to their guests on their website and across their digital channels relatively simply. This can drive direct bookings, while building stronger and longer lasting connections between hotel and guest.”
Later that day, Avvio’s Product Specialist and AI expert, Samira Raj, will come together with Alex Shashou from ALICE amongst others, to debate guest personalisation and loyalty through technology.
Samira says, “On average, loyal customers are worth ten times as much as their first purchase, according to CTS. So it’s no wonder why companies like Marriott and Disney are investing in advanced customer loyalty schemes to keep their guests coming back. Accommodation providers can use AI to constantly improve the experience they deliver to guests both on and offline. Learning from tranches of guest data that grow with every interaction, hotels can understand clearly what each guest wants and adapt the service they provide in real time to build a stronger connection with guests and keep them coming back.”
Avvio’s direct booking experts will be available throughout the entire event book your session by emailing firstname.lastname@example.org or just along to stand 6096. Discover for yourself how your hotel can optimise your direct channels and digital strategy to enhance your guests’ experience.
Not attending Hotel Tech Live? To learn more about how Avvio can help improve your direct booking revenue and digital marketing strategies, get in touch at www.avvio.com.
Smartphones have become a vital part of our daily lives; changing how we communicate, how we browse the web and even how we book our hotel stays.
Since these handy little devices make us always connected and have become our go-to gadgets to connect to the Internet, it is no wonder that Google is putting so much effort into making the web mobile-friendly. The next step in this process could be a mobile-first search index.
But what exactly is a mobile-first index and what does it even mean for hotel websites? In this article we explain everything hoteliers need to know about Google’s proposed plan.
As hotels and online travel agencies (OTAs) ramp up their game in the direct booking war with personalised searches, accommodation providers are under pressure to take a plunge into guest data. In doing this, they can give guests a seamless online and offline experience, unparalleled by competition and OTAs. This will ultimately drive direct bookings and guest loyalty.
Yet despite the wide use of consumer data, it's still a valuable and precious commodity - one that should be collated and used with care. Ensure you know how your guests view their data, how willing they are to give it to you and what they expect in return. Understanding these things will help you strengthen guest retention and loyalty, drive direct and repeat bookings and achieve a higher return on investment (ROI) for your digital strategy.