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The Castle Leslie Estate lies on 1,000 acres of rolling parkland in County Monaghan, where guests can spend hours ambling between ancient trees and lakes and admiring the local wildlife. One of only a handful of Irish estates and castles still home to its founding family, the stunning property has a thousand years of recorded history.
In the past 25 years, this stunning property has gone through several refurbishments, having started off as a tea-rooms and grown into a hotel as business picked up. As the digital revolution came about, there was an increasing need for Castle Leslie to raise awareness of their brand online and to optimise their digital channels to attract the business they deserve. So the heritage hotel partnered with Avvio eight years ago as a way to grow their brand’s online presence and their direct booking revenue.
Avvio is proud to announce we’ve just won another award from Google. Having become full-service Google Premier Partners in September 2016, Avvio’s in-house digital agency has been recognised as a Winner of the 2017 EMEA Mobile Ads Certification Challenge.
Machine learning, artificial intelligence (AI) and big data are the latest buzzwords in our industry. They’re brought up regularly when talking about technology and yet there’s confusion about how these technological advances will impact accommodation providers. We aim to clear up that confusion in this article and provide insight into how you can use the latest tech to drive direct bookings and efficiency for your own property.
Here at Avvio, we understand that data security is of paramount importance to our partners, especially when we hear of data breaches and security threats today. Hoteliers and other accommodation providers handle so much data every day that it could make them a tempting target for cyber criminals. Personal information is required from a guest to effectively book and check into their room, cater to their needs in the lead up to their stay, during their visit and after they check-out. Businesses must ensure that the payments between guests and property are successful, whether they’re made online, over the phone or desk or even through an app or messaging service. Avvio puts data security first - always and with no exceptions.
Here are a few ways in which we keep you safe:
Social media rarely has the same conversion rate as paid or organic search results. After all, people don’t scroll through their newsfeed with the intent of purchasing a hotel stay. They’re there to engage with their friends and family and view aspirational content. As such, it’s harder to get them to commit to a conversion. However, though brand awareness should remain your primary objective, driving revenue is a possibility if you optimise your campaigns correctly.
To help, Avvio has detailed seven essential best practices for social media.