Marketing Executive

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Marketing Executive

Location: London

Job Description

As Avvio’s Marketing Executive, you’ll be part of the dynamic marketing team, reporting to the Head of Marketing. This role is varied and fast-paced – always adapting to the landscape within the hotel and travel sectors, as well as the business needs. You will be supporting the implementation of Avvio’s exciting marketing strategy and work closely with colleagues across the business to implement Avvio’s commercial ambitions for global markets.

The responsibilities as Marketing Executive would involve:

Events planning, co-ordination and marketing

  • Management and co-ordination of sponsorships, conferences and events calendar.
  • Shared responsibility for planning/managing a broad global events calendar; co-ordination of attending, set-up, competitions, pre-event marketing and lead gen follow-up co-ordination.
  • Management of events cost/package negotiations, contracts handling and securing high-value speaking opportunities to continue to position Avvio’s products and services as market leading.
  • Negotiate speakers, panel members, sponsors and suppliers for in-house events.
  • Nurture ongoing relationships with key industry membership bodies and event organisers.

Go-to-Market Activation & Strategic Communications

  • Continuous positioning of Avvio’s technology as market-leading – key to winning new target hotel clients in key markets.
  • Ensuring that each strategic win becomes an ambassador for Avvio, working with colleagues to leverage all PR opportunities.
  • Continuous enhancements to the communication infrastructure and methods employed to reach the target audiences; and also for client communications.
  • Content marketing: supporting the delivery of a content calendar and pushing the thought leadership agenda through regular content publishing.
  • Joint responsibility for Avvio’s product marketing, playing a key role in the content planning and communications process.

Prospecting Support & External Marketing Communications

  • Inbound and traditional marketing; developing and executing integrated and standalone marketing campaigns.
  • Desk-based research to gather intelligence on marketing, events and industry trends.
  • Budget management: ensuring that all campaigns are executed effectively within timeframes and on budget.
  • Monitoring & reporting on the effectiveness of strategies/campaigns to Avvio’s management team.
  • Overseeing social media marketing activities; website management & blogging.
  • Co-manage SEO, PPC and any advertising (digital & print).

Other

  • Work independently to achieve team goals and reach target timelines, meeting or exceeding individual KPIs and objectives.
  • Work with internal teams to continuously identify improvements to all current processes and practices.
  • Record and monitor accomplishments and ongoing issues, participate in achieving resolutions to identified issues, keeping the Head of Marketing and key stakeholders informed.
  • Solve problems creatively and recommend alternative solutions.
  • Attend calls and meetings with clients, partners and internal staff to discuss marketing related queries as requested.
  • Internal reporting to other members of management on a project-by-project basis.
  • Provide support and assistance where needed to other departments within the company.
  • Contribute to the annual Marketing Plan.
  • Work with internal teams to assess Marketing support needs, and continuously identify improvements to all current processes and practices.
  • Solve problems creatively and recommend alternative solutions.
  • Attend calls and meetings with customers, partners and internal staff to discuss marketing related queries as requested.
  • Internal reporting to colleagues on a project-by-project basis.
  • Provide support and assistance where needed to other departments within the company.

Essential Criteria                                                                                                                       

  • 2+ years’ experience in a marketing related role or experience in a similar role.
  • Strong digital marketing knowledge (spanning SEO, PPC, social, video).
  • Proven event management or co-ordination experience.
  • Excellent time and project management.
  • Comfortable working in a busy environment.
  • Enthusiastic and structured approach to workloads with good problem-solving abilities.
  • Desire to learn about new technologies and developments.
  • Excellent verbal & written communication & interpersonal skills.
  • Meticulous attention to detail.       
  • Excellent IT skills, especially with MS Office and Google Suite products.
  • Enthusiastic and structured approach to workloads with good problem-solving abilities.
  • Proficient in English.

Desirable Criteria

  • The confidence to share opinions and listen to others.
  • Bring inspirational to the team by encouraging ideas and innovative design approaches and processes.
  • Desire to learn about new technologies and developments.
  • Knowledge of WordPress and CRM tools.
  • Project management knowledge and experience.
  • Experience of organising technology-focused events.
  • Bring inspirational to the team by encouraging ideas and continuous improvements to processes.
  • Previous experience in a support role to a Head of Department, or in a B2B marketing environment.

Location

This role is London based in Avvio’s London office in Hammersmith (with one/two days per week working from home where required following your probation period). Occasional travel is also required between Avvio’s UK and Ireland offices, attendance at events, supplier and client meetings.

If you are the type of person who could add value to our company, we would like to hear from you.

To apply for the role, please send a covering letter and a copy of your CV to email chris.rose@avvio.com or call +44 (0)7714 788008 for a discussion on the opportunity.

By |2018-10-25T15:47:56+00:00October 24th, 2018|Uncategorised|