As hotel re-opening dates become more clear, hoteliers need to be prepared for the inevitable upturn in travel. We understand this is no easy task. Hotels have a great deal to consider over the coming months. From deep cleaning of their properties to continued social distancing, and reduced staff due to lower occupancy, one thing is certain: a solid recovery plan is vital. Our latest blog posts and webinars will give you practical insight into what your hotel needs to do, when you need to do it, and why it is necessary for the COVID-19 recovery.
We will be updating this page and our data regularly – please refer back to this page for weekly updates.
Digital marketing needlessly mystifies many in the travel industry. To simplify it, it’s balancing the mix between high, medium and low intent traffic, to drive both visibility and conversions. The right digital marketing strategy will entice new guests to your property, and win more of the available market demand.
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By selecting the right tactics, you’ll amplify your brand message, and reduce your cost of sale. An effective digital marketing strategy will result in the cost of sale from your brand website typically between 6-10%. This of course depends on location & star rating; with 5-star properties having the lowest cost of sale. Though of course, reducing operating costs by continuously testing tactics is always the goal. Compared to OTA commissions, this is a huge cost saving for hotels.
To help you optimise your net REVPAR across all of your online revenue sources, Avvio is sharing our formula for online success.
The Avvio Digital Academy is an online platform aimed at upskilling hoteliers. This free resource covers everything from SEO Basics to advanced Metasearch training. All courses can be done in your own time, allowing you to become certified at your own pace!
Our team of expert digital strategists provide regular webinar sessions to compliment each available course, ensuring you have real-life examples at your disposal.