Avvio has specialised in tourism marketing for over 15 years. We bring hotel brands to life online, through specialized design, industry-disrupting AI technology, and award-winning digital marketing.
At the core of Avvio’s digital marketing results is our highly skilled Customer Success department. 21 members strong, they hold over 35 marketing certifications across search, mobile, video and display. Our team are expert strategists with experience in SEO, Google Ads, Bing, Metasearch, Analytics and social media marketing.
Search Engine Optimisation
SEO stands for Search Engine Optimization. All search engines, such as Google & Bing, use ranking algorithms to decide what content to show first, for any given search. SEO is the process of making your website more attractive to these algorithms, to increase your brand visibility in the search engine results pages (SERP) which will drive organic traffic to your website.
SEO drives an average of 44% of traffic across all Digital channels with 45% of revenue coming through organic search.
PPC stands for pay-per-click. In pay-per-click advertising, businesses running ads are only charged when a user actually clicks on their ad, hence the name ‘pay-per-click.’ The goal of PPC advertising is to lead the person viewing an ad to click through to the advertiser’s website where they can complete an action, such as booking a hotel room. It is a way of buying visits to your website as opposed to earning those visits organically.
Our customer’s average Cost Per Acquisition is 6% or a 17:1 ROI.
To introduce the channel; Metasearch are unique search engines. They display current live rates of hotels, pulled from multiple OTAs. Opting in for metasearch for your brand website enables your pricing, and booking engine link, to appear alongside OTA presences. In 2020, metasearch sites account for more than 45% of global unique visitors in travel, according to analysis of the top 10,000 travel websites.
Metasearch drives an average of % traffic and % ROI for our customers.
Digital marketing needlessly mystifies many in the travel industry. To simplify it, it’s balancing the mix between high, medium and low intent traffic, to drive both visibility and conversions. The right digital marketing strategy will entice new guests to your property, and win more of the available market demand.
We’re proud to provide outstanding digital marketing solutions and create award-winning websites for hotels, serviced apartments and other accommodation providers to grow their online business.