Digital Marketing for your Hotel
Customers have 38 touchpoints on their way to making a booking.
They check with the online travel agents, review sites and social media – we’ll ensure they visit your website too.
We combine powerful data with our team’s extensive knowledge of the hotel industry to ensure we devise a strategy which will guide you through the digital maze and will grow as we help make your brand more powerful online.
Our average Cost Per Acquisition for rooms accounts on Google is 5% and our average Return On Investment is 20:1.
Search Engine Optimisation
All search engines use ranking algorithms to decide what content to show first. Search Engine Optimisation (SEO) is the process of making your website more attractive to these algorithms, to increase your brand visibility and drive organic traffic to your site.
SEO drives an average of 44% of traffic across all digital channels with 45% of revenue coming through organic search.
PPC stands for pay-per-click. In pay-per-click advertising, businesses are only charged when a user actually clicks on their ad, hence the name. The goal of PPC advertising is to persuade the person viewing an ad to click through to your website where they can complete an action, such as book a hotel room. It’s a way of buying visits from the right kind of guest to your website, as opposed to earning those visits organically.
Avvio customers average Cost Per Acquisition is 6% and have an average ROI of 17:1.
Metasearch are unique search engines which display current live rates of hotels, pulled from multiple OTAs. They account for more than 45% of global unique visitors in travel.
Opting in for metasearch enables your pricing, and booking engine link to appear alongside the OTAs.
Metasearch drives an average ROI of 13:1 to our customers.
We’ll share your personalised Avvio Insights with you every month, which provides powerful business intelligence the like of which you’ve never seen. Together we’ll use Avvio Insights to analyse your spend, and resulting revenue, across all digital marketing platforms – evolving your strategy as a result, helping you to grow even more.
We’ve shared some of our winning strategies in an eBook. You can download it here.
Interested in our Digital Services?
We’re proud to provide outstanding digital marketing solutions and create award-winning websites for hotels, serviced apartments and other accommodation providers to grow their online business.