Result Focused Marketing Strategies
Metasearch campaigns through platforms such as Google HPA, Kayak, Trivago or TripAdvisor Instant Booking – this enables a customer to book directly on the meta-platform, and with the booking made via the Avvio booking engine all booking information will be easily available to you.
Your assigned Digital Strategy Manager can guide the property through all of the important elements around Metasearch, including both strategy and advertising costs.
‘Book Direct’ and brand-building pay per click advertising campaigns including Google AdWords and Bing PPC.
- Rooms and Non-Rooms Campaigns.
- CPA/Budget Review.
- Bid Management.
- Ad Copy Review.
- Site Link Review.
- Analytics, reporting and meetings/calls.
Enterprise-level SEO service drives free traffic to your website. This includes an audit of your website to address any issues, and to create a ranking report to show what keywords you are performing well on and where there is room for improvement.
- On-going keyword research.
- On-going site optimisation.
- SEO strategy.
- User Signals.
Remarketing campaigns that target customers who are in a price-comparison mode. ‘Book direct’ incentives are displayed to these customers to encourage them to complete their booking on your website.
Explore what colours, language, imagery, promotions and calls-to-action work best and ensure your site is bringing more visitors to your property.
Setting up and managing Video Ads used to promote your property on YouTube, Facebook and the Google Display network.
Video ads are shown only to the people you want and you only pay when they watch. In other words, you won’t waste money advertising to people who aren’t interested in your business.
Avvio’s in house social media experts can guide your property through all of the important elements around social media, including both strategy and advertising.
- Auditing your hotel’s social media.
- Refining your social media strategy.
- Designing/creating suitable content.
- Scheduling and effective measurement.
- Creating custom audiences.
Superior analytics and reporting around digital KPIs that matter for your hotel.
- Monthly consolidated booking engine and digital report.
- Google Analytics reports for your property.
- Google AdWords reports at a Macro level.
- Bing and other PPC reports.
Avvio’s Digital Team are at the cutting edge of all that is new in hospitality marketing and will ensure that we match you with the best services on offer to increase your direct business. We consistently achieve excellent results for our digital marketing clients at a low cost per acquisition.
Avvio helps you to drive higher volumes of ‘book-ready’ traffic to your websites through best-in-class SEO, PPC, Metasearch, display ads, remarketing and video marketing. We help increase awareness of your hotel online and incentivise direct booking from the search stage of the booker’s journey.
We’re proud to provide outstanding digital marketing solutions and create award-winning websites for hotels, serviced apartments and other accommodation providers to grow their online business.