Video has grown hugely in popularity over the last few years and is an area you cannot afford to ignore. With the rising popularity of Instagram stories and video advertising across all of the social networks, we have seen massive growth with video.
Our best performing clients take video seriously and invest in this channel to target new markets, grow brand awareness and increase bookings and other revenue streams like weddings and vouchers.
The benefits of video include:
- Grow awareness of your property
- Access new audiences at a low cost
- Showcase all aspects of your hotel
- Remarket to video audiences with PPC ads
The presence of video is important for rankings and SEO success and that is likely to increase further with future algorithm updates. The cost of producing good videos can be high but the advertising costs are low so it is well worth the investment.
According to the latest Cisco Visual Networking Index (VNI) Complete Forecast, there will be nearly 1.9 billion Internet video users by 2021, up from 1.4 billion in 2016. The world will be watching 3 trillion minutes of Internet video per month by 2021.