What is PPC?
PPC stands for pay-per-click.
In pay-per-click advertising, businesses running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click.”
What is the goal of PPC Advertising?
The goal of a PPC advertising is to lead the person viewing an ad to click through to the advertiser’s website where they can complete an action, such as booking a hotel room. It is a way of buying visits to your website as opposed to earning those visits organically.
How does it work?
You are entered into an auction along with other competitors bidding for a position on the search engine results page. You are bidding on keywords that people are searching for which can trigger your ad to appear. We work closely with our customers on a PPC strategy that will best help them to achieve their goals. Across Google Ads and Bing/ Microsoft Ads, we create and manage campaigns designed to convert at the lowest possible cost per acquisition (CPA). Whether it’s a campaign to sell rooms, increase wedding enquiries or boost spa bookings we will achieve results for you.
Types of PPC Advertising:
Examples of PPC Advertising:
Google Search Ads
Microsoft Ads
Benefits of PPC Advertising:
- Measurable ROI
- Targeted Advertising
- Immediate Impact
- Increases traffic to your Website
- Brand Awareness
- Full Financial Control
To summarise, opting in for PPC with Avvio
- Lets you work with a Google Partner ensuring best in class PPC campaigns and management
- Enables you to advertise your hotel across two of the worlds largest search platforms, Google Ads and Microsoft Ads
- Generate a high ROI at a low cost per sale. Our customer’s average Cost Per Acquisition is 6% or a 17:1 ROI.
To discover more about PPC, watch the industry training resources on Hotel Digital Academy.
Our webinars cover an introduction to search advertising as well as awareness advertising for hotels.