SEO stands for Search Engine Optimization.
All search engines, such as Google & Bing, use ranking algorithms to decide what content to show first, for any given search. SEO is the process of making your website more attractive to these algorithms, to increase your brand visibility in the search engine results pages (SERP) which will drive organic traffic to your website.
Technical SEO and Content SEO both have an important role in supporting organic visibility, and cannot succeed in driving growth alone.
Technical SEO ensures search engines will be able to find your website, and easily interpret the structure of your content (whether it is text, an image, or video). It ensures there are no technical issues to stop content getting indexed in the search results pages.
Content SEO is the process of having quality content on your website. It provides search engines with a better understanding of the website’s purpose, through the inclusion of carefully selected keywords.
Search Engines prefer to show users the most useful, informative results to match their search query. Pages with longer, meaningful and engaging content tend to be placed higher in search results as they can be seen as a better authority on a particular topic.
Technical SEO and Content SEO work together, and they can impact your website’s organic visibility when they are not managed carefully by a specialised SEO team. SEO drives an average of 44% of traffic across all Digital channels with 45% of revenue coming through organic search.
Considering the significant return that SEO brings to the hotel industry, our SEO team are focused on maximising the potential of our customers in technical & content SEO through a number of initiatives:
- Keyword research
- Content audit and keywords suggestions
- Content Calendar & Search interest
- Technical audits & performance
- Local Search optimization
- Voice search
- Ranking analysis