Day 3: Sleigh my name, sleigh my name
Hello Santa, your room at the North Pole Hotel has been booked for 24 December. We’ve left some cookies and milk as requested.
Now, more than ever, it’s paramount that hotels embrace technology that facilitates a personalised, engaging guest experience.
This is what we know:
- The traditional marketing funnel is dead: we can’t rely on a one-size-fits-all approach to engage website visitors because no two user journeys are the same.
- Your guests are in different phases of their purchase journey. A first-time visitor is fundamentally in their exploration phase; a second or third-time visitor has intent.
- The communications each guest receives should correlate to their journey.
Excellent service starts with recognising your guest and their individuality. And when it comes to building a customer-centric browsing experience – few things are as powerful as delivering the right message at the right time. Our Artificial Intelligence booking engine Allora has a proprietary Recommender Engine that delivers the gift of contextually relevant messaging in real time. Allora improves the experience and outcome for every critical customer interaction to create a great guest experience from the start.
Need some practical examples?
|A website visitor has booked a room on your site. Upon returning to your website they find information on their upcoming stay and are offered personalised upsells and/or experiences they’ve indicated interest in.||A website visitor who has booked a room on your site returns to see repetitive ‘Book Direct’ call-to-actions on the homepage and is prompted to book a hotel room.|
|Returning guests are made aware of changes to the hotel since their last visit.||Returning guests seeing anonymous online reviews despite having direct experience of your hotel brand.|
To learn more about how Allora will help your property beyond just this holiday season, and watch AI working in real time visit www.allora.ai.