Day 8: Dashing through the (web)snow

Santa needs a really fast sleigh to deliver all his presents before Christmas morning. Your hotel website is no different. Website speed is the first impression you make when a guest is trying to access your website and those first few seconds are critical. Fast load times demonstrate efficiency and build confidence and trust in a website.

Website speed directly impacts user experience with slow website load times confusing and frustrating visitors. Website speed is expected, with 40% of users likely to abandon a site that takes longer than 3 seconds to load. ¹88% of users are less likely to return to a website after a bad experience, including slow load times.

Speed can also impact conversion as for every additional second your website takes to load, there is a greater chance the user will look elsewhere for what they need. But it’s not just important for on-site visitors. Poor load speeds are often penalised by Google which can impact your search engine rankings.

Avvio uses industry standard testing to ensure we provide our customers with detailed optimisation recommendations for their websites. Additional integrations, new imagery and videos can slow down your website load time, which is why we continuously test our customer’s web pages to ensure that their website is performing at optimal efficiency.

If you want to learn more about the services we offer our customers please contact a member of the team on direct@avvio.com.

Come back again tomorrow for the next tip!

^{1: The Gomez report, Why Web Performance Matters}