Day 10: Oh abandonment rates are frightful, but DRS is so delightful!
Bah humbug. That’s how most of us feel when we try to book a hotel room and are greeted with a ‘sorry, your search has no results’ message.
Look, we’re reasonable people. We understand that room availability is dependant on occupancy rate. Your hotel may well be fully booked for our specified date range; in that instance give us an alternative option. Otherwise, the likelihood is that we’re going to jump straight onto your competitor’s website and see what they have to offer.
This is where Dynamic Room Substitution (DRS) comes into play. DRS allows you to sell more rooms during busier times and lower availability. Essentially it is a tool that allows our hotel customers to create a series of rules on the booking engine that allows sold-out room types to be substituted by other available room types at certain time periods, resulting in longer-length of stay bookings.
For example – a property may be willing to accommodate a search for a 3-night stay for a Family room in a Superior Family room if the standard Family room in not available.
Once you use this innovative feature you’ll never look back! On average it can account for a noteworthy 16% increase of booking engine revenue for properties using the feature. tweet
If your property needs assistance setting up DRS rates please speak to your dedicated E-Commerce Manager, or if you’re not with Avvio yet just drop us an email and we’ll show you how you could be using this amazing feature.