Well done! You’ve done it… you survived January! It’s been a busy month full of exciting Digital Marketing activity so let’s dive right in and take a look at this month’s digital round-up!
1. Digital Media Awards
We are delighted to say that we have been shortlisted for Best Agency at the Digital Media Awards 2020. It is great to be recognised for all the hard work that has been put in by the Digital Marketing team across our portfolio of customers. Winners will be announced on Friday, 21st of February 2020, in the Clayton Hotel, Burlington Road, Dublin 4 so fingers crossed!
Check out the finalists here
2. 9 SEO Tips For Seasonal Pages
As we know, Search Engine Optimisation is a long term strategy so now is the time to plan for the year ahead. With so many events on your radar, make sure your content calendar is up-to-date. One of our resident SEO experts, Catherine, has put together 9 top tips to help get your content more visible on the search engines.
3. More Changes to Google Search Results
Google is at it again with more changes to the SERPs (Search Results Page)! After months of being live on the Google mobile results, they have launched a new design on desktop. So what does this mean for PPC and Organic? These ads can clearly be distinguished from the organic listings below the ads with black bold text. Will this increase click-through rates? Time will tell. Read more info here.
4. Google team up with Sabre
Google and Sabre have been busy in early 2020 with the news breaking that they have teamed up with the two companies saying they will work together to “co-create the future of travel.” Google is not taking its foot off the pedal with the plan of moving more and more into the travel market. Read more here
5. Search Ads now on YouTube
When Search text ad campaigns are opted-into Search Partners on Google Ads, your text ads may appear on YouTube search results when a users search for keywords relevant to your campaign. Why does this matter you might ask? YouTube is the second largest search engine after Google search so this is an excellent opportunity for more visibility for your hotel.
6. Google Search Console
Some great news for all those webmasters out there! Google recently revealed some changes to Search Console, launching a new version of the ‘Removals’ report which will focus on temporary removals, outdated content and SafeSearch filtering requests.
If you’d like further information on any of the changes mentioned above or if you’d like help with your hotel’s digital strategy please contact a member of the team.
