Harvey’s Point Case Study

You are here:>>Harvey’s Point Case Study

Harvey’s Point Case Study

How SHR Group helped Harvey’s Point grow revenue by 185%

Luxury hotel utilizes progressive technology partner to increase revenue

Harvey’s Point is a 4 Star Luxury Donegal hotel, set in the idyllic surroundings of Lough Eske, with the Bluestack mountains
in the background. With breath-taking scenery at every turn you can relax in the ambient surroundings while enjoying the famous Donegal Hospitality. With large
and luxurious bedrooms and award winning cuisine, the team at Harvey’s Point have a genuine desire to see guests who are happy, relaxed and pampered. Whether you want to unwind and do nothing or plan to explore Donegal, Harvey’s Point is the perfect base to enjoy it all.

The Challenge

Although Harvey’s Point has been in business for many years, they needed to develop a digital strategy in order to grow their brand awareness both domestically and internationally. The hotel had briefly used paid advertising over a seven month period between December 2015 to July 2016 but did not generate the desired results.

The Goals

  • Launch a new Harvey’s Point website
  • Develop a paid digital strategy

The Solution

Harvey’s Point partnered up with SHR Group in October 2019 for booking engine, website design and digital marketing.

Following the launch of their new site, the next step was to open their paid advertising channels in order to attract new audiences:

  • Google Ads Search campaigns were activated to target their primary markets.Google Display and Video campaigns were set up to grow brand awareness.
  • Display campaigns were expanded to include wedding advertising as this was an area the business wished to grow.
  • Metasearch was also enabled on Google Hotel Ad to help increase room revenue as well as tackle OTA’s head on.

It’s clear that a cohesive paid marketing strategy is essential to drive results. By focusing on low-intent traffic through display

and video campaigns Harvey’s Point were able to reach their target market and improve their brand awareness. This attracted more highintent visitors, increasing traffic and revenue through both organic and paid channels. Enabling metasearch allowed the hotel to reduce their dependence on OTAs, by competing with them directly and driving more
direct bookings.

“The results speak for themselves, increased high intent traffic to the website, exceptionally strong ROAS on PPC and Meta search campaigns, excellent KPIs from website to booking engine

Sheila Russell
Sales & Marketing Manager,
Harvey’s Point Hotel ”

The Results

Overall revenue increased by 185% over the first 6 months year on year.

  • The paid campaigns accounted for 26% of all traffic to the website
  • Google Search Ads showed a return on investment of 131:1.
  • Metasearch return on investment was 58:1.

“Windward Management have embraced Allora, SHR Group’s AI booking engine technology, which ensures our guests get a personalised customer experience when they arrive on our websites… Our results and KPIs from booking engine to digital reinforce the effectiveness of our partnership and SHR Group’s exceptional technology.

Stephen Williams
Group Sales & Marketing Director
Windward Management

Want to find out how allora.ai can give you back control of your business and help you become guest obsessed? Then get in touch and find out more!

Printer friendly version
By |2023-03-28T21:48:46+01:00March 16th, 2023|Case Study, Digital News, News, Personalisation, Product updates|