Being a hotelier can be tough.
Not only are you tasked with running a successful business, you’re also assumed to be a modern-day clairvoyant. The advent of digitisation has resulted in interconnected online and physical experiences. You have to anticipate the potential wants and needs of your guests whilst providing a fantastic guest experience – all before they have even stepped foot in your hotel lobby.
It’s no easy feat, but we think that it can be done by really getting to know your guest from the first interaction they have with you.
Your online experience has to evolve to give all potential guests an individual and tailored journey from the start, to build a sense of personalisation ahead of their stay. Take some time to think about the ways in which your target audience consumes your brand and the ways your followers are engaging with your hotel online.
By implementing a multi-faceted, guest-centric digital approach, you will undoubtedly see an increase in your direct booking revenue. Our latest eBook ‘Think like a Guest’ encourages you to put on your metaphorical thinking cap, and provide you with practical suggestions for improving brand awareness, guest satisfaction and loyalty.
Alternatively, take a look at our ‘Think like a Guest’ blog series.