Happy New Year!
In this month’s digital news we explore some new features on Google My Business and Facebook, as well as identifying new ways of leveraging content on YouTube and Instagram. We’ll also examine some Google algorithm updates and investigate some great SEO tips for the year ahead.
1) Google My Business launches new performance reporting
Google My Business is a vital piece of your marketing jigsaw as It provides a wealth of information about how customers find your business. The great news is, you can now view insights reports within GMB which date back twice as long as previous reports and therefore gain a deeper understanding of your customers.
>> Find out more about GMB performance reporting
2) Google’s SMITH Algorithm Outperforms BERT
Google is constantly rolling out new algorithms. These algorithms are designed to analyse and understand web content better so that when a user googles something, they get presented with the most relevant piece of information. Towards the end of 2019 Google rolled out the BERT algorithm, but it had some limitations, so in November 2020 they rolled out a new and improved SMITH Algorithm.
>> Find out more about the SMITH algorithm
3) YouTube Shares 3 Keyword Research Tips For Videos
I’m sure you’ve heard about the importance of video over the last 12 months, but with all this video content out there it can be hard to stand out from the crowd. In this article, you will learn about three different keyword research techniques to help you get the maximum exposure of your video content.
>> Explore the 3 Keyword Research Tips
4) New Facebook Page Features
Facebook has been busy updating it’s pages in order to make them easier for public figures and creators to build community and achieve their business objectives. Some of the new page features include a dedicated news feed, easy navigation, Improved Page management tools and more!
>> Check out all the new Facebook features
5) 6 Ways to Repurpose Content with Instagram’s Most Popular Features
Just like Facebook, the Instagram social platform is constantly evolving with new features like stickers, shopping, multiple account management and much more. In this blog post, you’ll learn new ways of sharing your content with an engaged audience.
>> Discover how to repurpose your content for Instagram
6) 21 Smart Google SEO Tips for 2021
Sit back with a nice cup of tea and enjoy a short insightful video by Moz SEO expert, Cyrus Shepard, who talks through his 21 SEO tips for 2021. The good news is, a lot of the tips are quick fixes!