Moz recently announced the launch of their new SEO tool, Link Explorer which they have dubbed as “bigger and fresher than our legacy link tech”. Currently in Beta, Link Explorer is the new and improved version of Open Site Explorer which would have been a key tool for identifying linking opportunities.
If you are wondering what you can expect with this new tool, some of the upgraded features include:
- The sheer size, quality, and speed of it all
- Historical data showing discovered and lost linking domains
- Link Tracking Lists
- So what is link building and why should you use it?
Link building, when done correctly, can be a great way of increasing your “link juice” from sites which in turn equals more visibility, organic audience and, in-turn, reduces page bounces. Link juice is the term used in the SEO world to refer to the value or equity passed from one page or site to another.
Simply put, link building is the process of making other websites link back to your website. Backlinks remain an important factor in how every search engine determines which sites rank for which keywords. You’re more likely to have your content rank higher for keywords you are targeting if you can get external websites to link to your pages. Links are a signal to Google that your site is a quality resource worthy of citation.
Sites with more backlinks tend to earn higher rankings, however pointless links leading back to your site will not be worthwhile. So ultimately with link building it is important to remember quality over quantity to ensure it is the most effective.
With all of the SEO benefits link building creates it is harder to find a reason not to do it, and as a result we’d always recommend Avvio clients to incorporate it into their digital strategy.
Don’t just take our word for it if you’re interested you can try out the new Link Explorer tool for yourself.