‘Tis the Season to Prioritise Gifting

By |2021-11-29T14:54:18+00:00November 29th, 2021|Digital News, Gift Cards, News|

Did you know that half of all annual gift card sales are done in the final two months of the year? If you aren’t already, it’s time to push your festive gifting campaigns. According to Google, after increasing steeply from mid-November last year, ‘Hotel Gift Card’ searches spiked between 13th -19th Dec in the UK. Globally, the busiest week for Gift Voucher searches was 20th-26th December.

De-mystifying PSD2

By |2021-07-13T15:48:45+01:00April 22nd, 2021|News|

As if the travel industry was not complicated enough with its overuse of acronyms and dizzying terms we now have to contend with something known as PSD2. You may have heard phrases like PSD2, 3D Secure, Strong Customer Authentication, and Two-factor authentication over the last few weeks. So what on earth does that mean and how will it impact you?

Travel marketing must focus on “first party data” as we wave goodbye to third party cookies.

By |2021-04-15T10:19:48+01:00April 15th, 2021|Digital News|

Opinion:  Digital marketing is about to get a whole lot harder for hotels. Privacy laws are tightening, and third party cookies are disappearing fast. To succeed during the change, it’s time to refocus efforts on [...]