We caught up with the talented folks at Wonderhatch, a leading visual content agency focused on producing the very best in photography and film to talk about film, and why it is one of the most powerful tools available to the Hotelier...
Jack Hardy is a specialist hotel, resort and architectural photographer based out of London. Shooting worldwide, his work is increasingly sought after by high-end luxury brands for their signature shots. In total he has experience with over 100 5-star hotels around the world. There’s a symbiosis when it comes to the presentation of images and the functionality of a website, hence Jack works closely with Avvio.
Did you know that half of all annual gift card sales are done in the final two months of the year? If you aren’t already, it’s time to push your festive gifting campaigns. According to Google, after increasing steeply from mid-November last year, ‘Hotel Gift Card’ searches spiked between 13th -19th Dec in the UK. Globally, the busiest week for Gift Voucher searches was 20th-26th December.
‘When a need arises, people turn to YouTube to look for answers, discover new things, and make decisions”. -Lisa Gevelber, Google’s VP of marketing YouTube is the second largest search engine in the world, second [...]
Don’t wait - get your first party data strategy in place now and get ahead of the game Google delays plan to block third party cookies until the end of 2023 In the middle of [...]
Opinion piece The team at TripAdvisor continues to investigate ways to monetise their position in the travel buying journey and their new offering, TripAdvisor Plus, has a focus on pay for performance. Is it going [...]
As if the travel industry was not complicated enough with its overuse of acronyms and dizzying terms we now have to contend with something known as PSD2. You may have heard phrases like PSD2, 3D Secure, Strong Customer Authentication, and Two-factor authentication over the last few weeks. So what on earth does that mean and how will it impact you?
Opinion: Digital marketing is about to get a whole lot harder for hotels. Privacy laws are tightening, and third party cookies are disappearing fast. To succeed during the change, it’s time to refocus efforts on [...]
We have all been there, research complete and just about to click “Buy” and you ask yourself the question “Is this the right purchase for me?” How do consumers decide what they want to buy [...]
Are you ready for the staycation boom? As Boris shared his plans to allow staycations in the UK this Summer, the demand for hotels in August has already risen by a whopping 239 per cent [...]
